Apr 5 2013 | Loyalty Management: Articles
Mobilizing the Point of Decision
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Fifty-three percent of mobile industry leaders believe that improving customers’ retail experience will be essential to creating a successful mobile wallet scheme. That’s what a recent SAP survey at the 2013 GSMA Mobile World Congress in Barcelona uncovered. Over the last two years there has been a lot of talk around the future of the mobile wallet, but little progress in implementation. Will near field communication (NFC) drive adoption? Will Apple or Google win the race for mobile? The industry has yet to come to an agreement on a clear cut strategy or technology that will drive mainstream…
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