loy·al·ty \ˈlȯi(-ə)l-tē\ a loyal feeling : a feeling of strong support for someone or something
ad·vo·ca·cy \ˈad-və-kə-sē\ : the act of pleading for, supporting or recommending a cause or course of action; active espousal
With brand evolution comes change—change in perspective and vision. There is a key difference between the definition of loyalty and advocacy. While....