May 31 2012 | Loyalty Management: Articles
Replacing Cash in Business Transactions
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The next wave of mobile financial services will include new payment options for business and nonprofit organizations, enabling faster payments, adding security and reducing risk.
Person-to-person, or P2P, payments dominate the news coverage about mobile payments today. It is true that P2P payments make up the bulk of mobile transactions today, and are the foundation of the wildly successful M-PESA service in Kenya and other similar services around the world, but it is time to expand our horizons.
In an increasing number of markets, people already own the handsets, understand the benefits of mobile purchases and transfers…
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