Loyalty Management


Five Steps to Creating Relationships Using Data

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I recently had the pleasure of speaking to audiences at this year’s Loyalty Expo conference in Orlando. During my session I had an opportunity to address the topic of customer intelligence. The focus centered on ways to leverage customer data to achieve and improve customer loyalty and lifetime customer value. Today’s article follows that session with five specific steps toward unlocking the power of your data to achieve the customer intelligence that drives customer relationships. Five Steps to Creating Relationships using Data 1. Establish customer metric baselines 2. Create customer value segments 3. Implement a customer contact strategy 4. Measure…

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