There is no denying that consumers are in charge of the way business is conducted today. Customer expectations, buying habits and communications channels are shifting the development of marketing strategies.... Read More
The James is redefining luxury boutique hotels in New York, Chicago and soon in West Hollywood for its loyal guests. The hotel focuses on providing beautiful designs and outstanding customer... Read More
Over the past 10 years, the loyalty programs have become popular in different industries, from aviation to telco, from credit cards to commercial distribution. These programs are born as instruments of... Read More
Tammy Lucas, Managing Director, Marketing & Advertising, Best Western, and Debora Haskel, VP Marketing, IWCO Direct participated in an intriguing interview with Loyalty360 to discuss Best Western&rsquo... Read More
GameStop has never had a problem when it comes to customer engagement, customer experience, and brand loyalty. Now, it wants to further engage its loyal customers via digital technology.
Loyalty360... Read More
Hotels have been notorious for making it increasingly difficult for travelers to earn points, redeem rewards, and to successfully participate in loyalty programs in general. Whether it’s an... Read More
For Matthew Storm, Director, Innovation & Solutions, NICE Systems, brand loyalty is about channel choice.
Storm participated in an enlightening interview with Loyalty360 to discuss his company’s software... Read More
Founded in 2010, when the financial industry was knee-deep in the Great Recession, Opus Bank emerged like a breath of fresh air. The bank, focused on successful entrepreneurs and business leaders... Read More
Sunsweet is a co-operative of prune growers synonymous with quality fruit and healthy products. Roughly 300 growers in Central California nurture, grow, and harvest several tons of French prune plums each... Read More
As retailers settle into 2015 armed with predictions for leading industry trends, one movement that dominates the space is omnichannel. While not new, fierce competition from ecommerce giants, emerging technologies and... Read More
Mary Naylor, CEO of Aspire Lifestyles Americas, has been at the forefront of the Concierge industry since founding Capitol Concierge, the nation’s largest corporate Concierge service, in 1987.
In... Read More
Retaining loyal customers and adding new ones are two incredibly important strategic points for any marketer. Having a loyalty program that truly deepens existing customer relationships, while creating others, magnifies... Read More