• About 6.4 billion “things” are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Not only are there a greater number of devices being connected to the Internet, there are a greater variety as well – everything from wall... Read More

  • With headlines like ‘Hollywood has a huge Millennial problem’ and ‘Millennials are killing the movie business’ you’d be forgiven for picturing the entire generation as lightsabre-wielding, emo-dressed Kylo Rens coming to get us all! However, a deeper understanding... Read More

  • When it comes to loyalty nothing speaks louder than Tesco Clubcard; the doyenne of the points based scheme. Whilst Tesco might wear the crown, the grocery sector in general has always been the one to watch in terms of innovation and engagement. But eyes are currently drifting away from the... Read More

  • It was only a few short years ago when the Holy Grail in the app space was solely user acquisition. If a developer could beat their chest about a healthy rise in the number of new users for their app, they were in a good place and the advertising dollars were probably coming their way. But since... Read More

  • Kitewheel is the world’s only cloud-based customer journey hub designed exclusively for marketing agencies. Through its partners, it helps brands bring consistency to the customer experience. Mark Smith, President of Kitewheel spoke with Loyalty360 about his company’s unique service. ... Read More

  • Even though loyalty programs are pervasive in the business world today, they’re an old and ancient concept. Just like the evolution of anything else, it has also gone through multiple stages of metamorphosis. At its core, loyalty has been always about the personal relationship between... Read More

  • To remain relevant, many retailers are integrating technology advancements within their stores through the inclusion of digital enabled experiences. This melding of online and offline technology and experiences is known as the “Digical” model, which is the combination of  digital... Read More

  • Digital transformation is not some abstract concept or an ephemeral idea being bantered about in technology circles. It is a real force that is affecting almost every aspect of our lives. For many of us, it is easy to passively overlook the magnitude of this transformation, since it is something... Read More

  • Founded in 2004, NIIT Technologies Limited (NIITTECH) is a multinational company based in Great Noida, part of the National Capital Region of New Delhi, India, with its U.S. headquarters in Atlanta, which offers application development management and infrastructure management in the core... Read More

  • “Just because you can doesn’t mean you should” is more applicable than ever when it comes to dynamic pricing in ecommerce. Even as merchants struggle to compete in a price-conscious environment, it’s essential to use dynamic pricing wisely to deliver on shoppers&rsquo... Read More

  • l360Insider

    Given the advent of social, mobile, and other emerging technologies, brands need to effectively improve the customer experience and engage their audiences in this challenging and dynamic marketing environment. One brand that is committed to that task on a daily basis is Hilton Worldwide. Andrew... Read More

  • The brain finds unexpected pleasure more rewarding than expected rewards and we subconsciously as humans desire the unpredictable experience over the experience that we believe we prefer. Surprise activates curiosity, excitement and wonder, which are key elements to absorbing information. (Emory... Read More

  • l360Insider

    Today, there is considerable discussion in the loyalty industry about how customers are changing and the impact that could potentially have on brands that fall short in the customer engagement and customer experience department. Wade Allen, VP Digital Innovation & Customer Engagement for... Read More

  • l360Insider

    Many loyalty marketers talk about Voice of the Customer and Customer Experience programs, while executing at varying degrees. For The Guardian Life Insurance Company of America, talking the talk is equally measured against walking the walk because it is all about customer-centricity, customer... Read More

  • What do consumers really want? For those responsible for a businesses’ customer experience and service efforts, the answer has never been so complicated. While the industry prevents data security issues, personalize their service and be present on a growing number of channels, it’s... Read More

  • It is incredibly difficult for retailers to effectively engage with and win over consumers in a fiercely competitive online shopping landscape. Shoppers are armed with more knowledge and choices than ever before, and they aren’t afraid to try new brands or prioritize price point over all... Read More

  • There are numerous ways to connect with customers these days, everything from mobile apps and social media to in-person events and customer service calls and emails. While brands must strive to craft a cohesive customer experience, they must also not overlook the unique importance of connecting... Read More

  • An enticing, attractive, and thoroughly rewarding customer loyalty program can go a long way toward forging a key point of differentiation for any brand. And for Peter Cobb, Founder/EVP Marketing for, the fact that his company is a pure play means that “we have to win them... Read More