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  • PAST ISSUES
  • Technology, Trends & Rewards | December 01, 2016
    James Loy , DataCo Solutions
    The marketing landscape is constantly shifting and many established brands are struggling to find sure footing. Emerging combinations of digital, mobile, and social technologies are altering the way consumers perceive and interact with brands across almost every industry vertical. Winning... Read More
  • Featured Columnist | December 01, 2016
    Jennifer Browers , Epsilon
    As the renowned management consultant Peter Drucker once said, “The purpose of a business is to create and keep a customer.” To that end, as marketers we often ask ourselves: every customer has potential, right? Wrong. Unfortunately, not all customers are equally profitable. However... Read More
  • State of the Industry | December 01, 2016
    Jim Griffin , Lassu
    When customer service at a local My Home store first took the call from a concerned loyalty member, it seemed like a routine case of points not properly credited to the member account. Maybe the magnetic stripe was not read? Maybe the customer actually forgot to present her card, and was blaming... Read More
  • Best Business Practices | December 01, 2016
    Michela Baxter , HelloWorld
    Brands have assigned certain days -- even weeks -- to doling out discounts and freebies ever since the earliest days of marketing, with festivities like 7/11’s Free Slurpee Day, Amazon Prime Day, or even Chipotle’s annual Halloween “boorito” campaign. From a brand... Read More
  • Online Exclusives | December 01, 2016
    l360Insider
    Jim Tierney , Loyalty360
    For Meredith Wenz, director of marketing at Auntie Anne’s, loyalty is synonymous with the company’s customer base. That is a great feeling for any loyalty marketer, but, retaining those customers and maintaining their loyalty are two massively important pieces of any successful... Read More
  • Online Exclusives | December 01, 2016
    l360Insider
    Jim Tierney , Loyalty360
    Hilton Worldwide officials don’t just talk the talk when it comes to technology innovation. They walk the walk and constantly work on innovating and updating their technology offerings. Hilton recently announced new upgrades to its Hilton HHonors apps. For the first time ever, the iOS app... Read More
  • Technology, Trends & Rewards | December 01, 2016
    Warren Storey , Epsilon
    In a recent study Epsilon conducted in partnership with Econsultancy and Conversant, which surveyed 220 business-marketing executives in North America, we learned that only 12% of brands have a single view of their customer across devices, time and media. Over 40% of organizations claim to have a... Read More
  • Online Exclusives | December 01, 2016
    l360Insider
    Jim Tierney
    For any loyalty marketer, finding those emotional connections with consumers can be elusive, but when they are found, they represent that connective element that drives and maintains customer loyalty. For Fanatics, the largest online retailer of licensed sports apparel and merchandise, emotional... Read More
  • State of the Industry | December 01, 2016
    David Macmillan , Jive Software
    Digital transformation isn’t just another buzzword. It’s a business imperative and if you’re falling behind in the race, you may have a hard time catching up. A recent PwC survey revealed that 77% of more than 1,400 CEOs across a wide range of industries believe that... Read More
  • Online Exclusives | December 01, 2016
    l360Insider
    Jim Tierney , Loyalty360
    Ryder officials always monitor their all-important customer relationships. But, when the starting point for those relationships isn’t functioning as it should, a change had to me made to ensure keen customer engagement and brand loyalty. Last month, Ryder launched a new fully responsive... Read More
  • Best Business Practices | December 01, 2016
    The Snipp Team , Snipp
    Online retailing may have grown in leaps and bounds, but brick-and-mortar stores still account for the lion’s share of retail sales, projected to remain as high as 90% in 2018[1]. The in-store experience is therefore still a prime focus for marketing, with huge potential for spurring... Read More
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