All customer feedback, regardless of the source, should be treated as the infinitely valuable resource it is. And because of its public and immediate nature of social conversations, taking a... Read More
Professional sports teams have become entrenched in customer loyalty, evidenced by such loyalty programs from the San Francisco 49ers, Miami Dolphins, Buffalo Sabres, San Diego Padres, and Sporting Kansas City.
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Brands have been using sweepstakes to drive lead generation ever since that first primitive marketer crawled out of the primordial ooze. And, just as marketers themselves evolved -- going from... Read More
Statistics show that the average household belongs to over 12 loyalty programs, but only actively participates in four to five of them. Over saturation of loyalty programs in nearly every industry... Read More
Scott Hudler, Vice President of Global Consumer Engagement at Dunkin’ Brands, told Loyalty360 that marketers are bombarded with customer data that can be overwhelming. The key, Hudler believes, is... Read More