In this Issue
  • Best Business Practices | January 03, 2017
    Steve Bernstein , Epsilon
    Live marketing is a strategy leveraged by marketers to provide customers with a unique one-to-one experience throughout their customer journey based on digital interactions. Marketers talk a lot about real time marketing but live marketing goes well beyond the capabilities of real time marketing... Read More
  • Technology, Trends & Rewards | January 03, 2017
    Tushar Patel , Kibo
    Retail consumers always seem to be short on time, but long on options. Instead of being tied to one local retailer, they have the whole e-commerce world at their fingertips. According to Forrester Research, Inc., 65 percent of consumers tell us outright that they will not return to a website that... Read More
  • State of the Industry | January 03, 2017
    Mary Ann Charlton , Epsilon
    Consumers spent $3.45 billion on Cyber Monday well surpassing forecasts and hitting a new all-time record. It’s a strong indication that retail will be in full force this year. How can you take advantage? As retailers continue to work to bridge the gap between online and offline, the... Read More
  • Online Exclusives | January 03, 2017
    For AMC Theatres, 2016 was a thrilling and captivating year−not only for its loyal customers, but for its internal executive team as well. AMC Theatres eclipsed five million members in its AMC Stubs loyalty program, adding more than 2.5 million members primarily due to the program’s... Read More
  • Best Business Practices | January 03, 2017
    Clint Poole , Lionbridge
    The rise of digital and cloud technologies has evolved how businesses and consumers interact. It has forced organizations to find new and innovative ways to provide consistent customer experiences across global markets, while providing consumers with relevant real-time information across multiple... Read More
  • Technology, Trends & Rewards | January 03, 2017
    Jim Tierney, Loyalty360
    Clay Walton-House, customer retention & loyalty practice leader, Lenati, said that 95 percent of his company’s clients don’t have customer engagement defined at a data level. During a session titled, “Stop Guessing! Empirically Measure the Drivers of Engagement &... Read More
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