Winners in seven categories continue to lead the pack in building customer loyalty
The
Loyalty360 Customer Loyalty Awards were handed out during Loyalty Expo to some of the top brands in customer loyalty today. These innovators are blazing a trail that will set a standard for years to come, as is evidenced by past winners including Air Canada, Chili’s, Aramark, and Orbitz.
This year’s winners demonstrated excellence in multiple aspects of customer loyalty, and offered Expo attendees an inside look at the top programs in the industry today. Finalists were chosen from hundreds of submitted applications, while winners were decided by fellow marketers at
Loyalty Expo 2016. Awards were handed out in six categories, in addition to an overall 360-Degree Award.
Here are the 2016 winners:
360-Degree Award: San Francisco 49ers
Creative Campaign: Arby’s
Customer Experience & Engagement: Dell
Technology & Trends: Hilton HHonors
Loyalty/Rewards Program: GameStop
Customer Insights: Wyndham Rewards
Measurement: Dunkin’ Brands
“Customer loyalty is going through an exciting transformation, and much of that evolution can be attributed to innovation from these winning brands,” said Mark Johnson, CEO & CMO of Loyalty360. “As the industry continues to move forward, these companies are setting a standard from which all other organizations can glean best practices.”
The 2016 Loyalty Expo was held May 24-26 in beautiful Orlando, Florida, and brought together some of the top minds in the industry for three days of informative sessions, extensive networking opportunities, and one-of-a-kind insight from leaders in customer experience, CRM, VoC, and customer loyalty.
About Loyalty360
Loyalty360 is an unbiased, market-driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 75,000 monthly visitors and 115,000 monthly page views to Loyalty360.org, and 640,000 followers collectively on Twitter, LinkedIn, and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.
About Loyalty Expo
Loyalty Expo is an annual, best practice and innovation focused, customer loyalty and reward conference. Presented by Loyalty360 – The Association for Customer Loyalty, Loyalty Expo has earned the reputation of being one of the industry’s premier events where attendees gain an understanding of new research, technologies, and solutions to aid their organizations on the customer loyalty journey.
Press Contact: Steven Taggart
513-800-0360
StevenTaggart@loyalty360.org