Loyalty Driver Analysis Can Help Spark Customer Engagement
l360Insider

Every loyalty marketer wants as much customer engagement as possible. The more effective customer engagement, the better chance of achieving more sales and, ultimately, gaining customer loyalty and brand advocacy. Improving customer engagement is something most loyalty marketers yearn for on a daily basis. But how many companies have a working definition for customer engagement at a data level? Clay Walton-House, customer retention & loyalty practice leader, Lenati, said that 95....

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