Ulta Beauty, better known simply as Ulta to legions of what the company calls “beauty enthusiasts,” its most loyal customers, continues to grow at a rapid pace. Adding about 100 store locations a year, the Chicago-based retailer strives to be the destination of choice for women seeking beauty products.
Eric Messerschmidt, SVP marketing strategy, loyalty and CRM at Ulta Beauty, recently sat down with Loyalty360 to explain how an engaged customer base has driven their....