This functionality allows ALG’s clients to better manage their rewards liability while providing customers greater flexibility with their rewards redemptions. “Split Pay allows our clients’ customers to use any combination of points and dollars to redeem for travel, merchandise, and gift cards,” said Marti Beller, President, ALG. “And because customers can use virtually any combination of points and dollars when redeeming, a greater selection of rewards is attainable.” Affinion Loyalty Group Introduces Market Changing Product Feature.pdf