1:00 PM EST

Loyalty programs are everywhere but lack serious differentiation - simply propagating a downward spiral of discount addiction and margin dilution. To understand the current state of loyalty and how marketers innovate around loyalty SAP commissioned Forrester Consulting to conduct an exclusive research study into the methods and approaches of over 150 senior loyalty marketers across North America and Europe. In this session, Bernard Chung, SAP Global Marketing, Forrester Vice President and Practice Leader, Suresh Vittal,  and Forrester Researcher Emily Murphy will discuss –1. The challenges loyalty marketers face2. Major trends in loyalty marketing3. The key…