Webinar: Marketing Insight, Loyalty Marketing, Customer Experience
Presented on January 31, 2013 at 1 PM ET.
Understanding your customers through a lens of behavioral personas can drive a customer centric experience and increased engagement. Behavioral personas are fictional characters which capture representative behaviors, goals, needs, environments and attitudes of your customers. We will explore four example loyalty personas and how to use them to provide an optimal customer-centric value proposition. Having a deep understanding of your own personas can enable solid strategies and tactics to convert your customers into true fans of your brand. <…
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