1:00 p.m. ET
Join Phil Rubin, CEO, rDialogue and Megan DeCosta, SVP, Loyalty for Citi Retail Partner Cards as they address one of the most relevant and pressing issues for marketers today: emotional, brand-focused loyalty. Their presentation will address the increasing emphasis within loyalty marketing on deals and discounts at the expense of offering core brand and experiential value (including soft benefits).
Phil Rubin, CEO & President, rDialoguePhil has nearly 20 years of strategic marketing experience with an emphasis on loyalty and relationship marketing, integrated communications, partnership development, promotions and program development. He…
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