Webinar: Marketing / Loyalty / Data
Presented on July 18, 2013 at 1PM ET
Big data, event streams, real-time processing and having a real-time channel in the palm of your hand has enabled companies to market anytime they like, but is real time ever the wrong time?
This webinar will provide guidance for determining when right-time marketing should be chosen over real-time marketing, based on these decision criteria:The context of the engagement between brand and consumer The channel through which the…
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