Webinar: Direct Marketing / Loyalty / B2B
Presented on May 2, 2013 at 1PM ET.
Harry and David is one of the nation’s oldest catalog mail order companies establishing its brand in the early 20th century as the premier direct marketer of fruit and food gifts. Join us for a discussion with Paul Lazorisak, VP of Customer Marketing at Harry and David, and John Bastone, Director of Customer Intelligence Product Marketing at SAS, discussing how analytics drives a 3 step loop of strategy setting, campaign execution and marketing accountability which is accelerating the direct…
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