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Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs

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Dave Hanley, Founder & Principal, Banyan Branch Mark Robeson, SVP Sales & Marketing, VIPdesk

There are more smartphones, tablets, and other cellular-enabled devices in the United States than people—and loyalty marketers must embrace these new communication tools in order to maintain relevance. Brands must strategically incorporate social media and mobile applications into their loyalty programs in a manner that resonates with their customers and gets results.  However there are many questions surrounding how to integrate social media and mobile communication tools into an overall customer loyalty strategy in…

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