1:00 p.m. ET

In this webinar, we will examine the importance of keeping the customer centered when selecting partners and designing offers. Customer centered partnering is a principle of Best Practices to Optimize Partnerships. Opportunities exist when the exchange of value between partners, the loyalty program, and customers is out of balance. This leads to decreased customer engagement in the loyalty program, loss of core business profits, and weakened partner offers. We will examine how offer relevancy, partner selection, and exclusivity relate to customer wallet share, ROI from the program, increased partner value, and core business growth.…