In today’s landscape of empowered customers, dizzying technological advancements, and globalization, companies have to work even harder to engage with customers—let alone keep them loyal. Businesses are awakening to the reality that in order to survive and thrive, customer loyalty is not merely the end phase of a customer journey; it has to be the only goal throughout the journey. A recent report by the Temkin Group suggests that the correlation between customer experience and loyalty can affect $100s of millions in revenue. The massive amount of data generated by these customer experiences can be…