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Creating Loyalty 3.0: How Game Thinking is Changing the Rulebook on Consumer Engagement and Loyalty

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Presented by Barry Kirk, VP of Loyalty & Motivation - Bunchball People have fundamental needs and desires - for reward, status, achievement and competition, among others. Games have long been a place where those needs have been met.  But how do you satisfy these needs outside of actual games? Say, in a loyalty program?  Gamification. Gamification is emerging as a dynamic force in the marketing arena, and can be a powerful tool to unlock deep consumer engagement, but only if it is done right.  In this webinar we’ll explore:

• What gamification…

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