Webinars: Loyalty | Engagement | Customer Experience | Digital Marketing
Presented on November 21, 2013 at 1pm ET
Loyalty marketing is changing in light of today’s digitally unfettered and empowered customers. According to Colloquy’s 2013 research on loyalty, US loyalty program memberships grew a whopping 26.7% in just the past two years to 2.65 billion memberships in 2012. Yet, the percentage of active participants slipped from 2010 to 2012, sliding from 46% to 44%. These mixed signals point to underlying factors—ranging from increased competition, concerns with data privacy, undifferentiated offerings&mdash…
Please log in or become a Loyalty 360 member to view this content.
Become a Member
Your Loyalty360 membership gives you:
Unrestricted access to all content and tools on Loyalty360.org, a company member page, the ability to contribute content, networking opportunities and much more!