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Building Loyalty with Digitally-savvy, Empowered Customers

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Webinars: Loyalty | Engagement | Customer Experience | Digital Marketing

Presented on November 21, 2013 at 1pm ET

Loyalty marketing is changing in light of today’s digitally unfettered and empowered customers. According to Colloquy’s 2013 research on loyalty, US loyalty program memberships grew a whopping 26.7% in just the past two years to 2.65 billion memberships in 2012. Yet, the percentage of active participants slipped from 2010 to 2012, sliding from 46% to 44%. These mixed signals point to underlying factors—ranging from increased competition, concerns with data privacy, undifferentiated offerings&mdash…

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