DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

How Marketers Can Tap into Customer Data to Improve Customer Profitability and Campaign Effectiveness

Like many of today’s marketers, you may find yourself facing a major challenge: effectively analyzing customer data to gain insight that...

Loyalty Management

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

The Advantages of a Customer Lifecycle Strategy

With so much discussion centered on customer-centricity, customer engagement, and enhancing customer experiences, a hot industry topic related to...

Past Issues

Multimedia

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Delivering on the BIG Data Promise: Where’s the ROI?

According to Gartner Research, 64% of organizations have invested in big data technology or plan to do so soon.  Enhanced customer experience...

Webinars

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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Everyone’s talking about BIG Data! What about the RIGHT data?

Webinar: Customer Behavior / Data / Multi-Channel Presented on May 21st, 2013 at 1PM ET.   We all agree that transforming data into...

VeraCentra

VeraCentra helps marketers increase the value from existing customers by leveraging customer data to create insights into customer behavior, to implement reliable measurements and assess ROI potential to guide strategy and deliver higher performing marketing. With over 20 years experience in innovating customer-focused strategies, VeraCentra...

Our Members

Adam Roberts ,
Marketing

Connie Hill ,
President

Contact

Adam Roberts
707-224-6161
aroberts@veracentra.com