Companies

TIBCO Loyalty Lab

TIBCO Loyalty Lab helps develop profitable and long-lasting customer relationships for some of the world’s largest brands. Our on-demand loyalty platform supports end-to-end loyalty programs that can influence behavior across all channels – mobile, social, online and in-store. TIBCO Loyalty Lab’s deep loyalty knowledge base and technology solutions enable organizations to cultivate a deeper and… Read More

TIBCO Loyalty Lab helps develop profitable and long-lasting customer relationships for some of the world’s largest brands. Our on-demand loyalty platform supports end-to-end loyalty programs that can influence behavior across all channels – mobile, social, online and in-store. TIBCO Loyalty Lab’s deep loyalty knowledge base and technology solutions enable organizations to cultivate a deeper and sustained brand relationship with millions of their customers the day their programs go live. 

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Locations

Main Location

575 Market St
15th Floor
San Francisco, CA 94105

(415)659-8270

Visit Website

Industry

C-Store / Grocery, Consumer Packaged Goods, Financial Services / Banking, Insurance, Manufacturing, Media, Non-profit, Professional Services, Restaurants / QSR, Retail, Sports / Entertainment, Technology, Telecommunications, Transportation / Automotive, Travel / Hospitality, Other

Responsiblity

B to B

Pre-paid / Rebate Programs

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy. TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty… Read More

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy.

TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty program - from initial strategy and design, to launch, to ongoing management with continuous improvement. Our experts keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, near-real-time marketing and more.

Accrual

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy. TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty… Read More

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy.

TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty program - from initial strategy and design, to launch, to ongoing management with continuous improvement. Our experts keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, near-real-time marketing and more.

Loyalty

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy. TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty… Read More

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy.

TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty program - from initial strategy and design, to launch, to ongoing management with continuous improvement. Our experts keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, near-real-time marketing and more.

Full Service

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy.

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy.

Gamification

TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty program - from initial strategy and design, to launch, to ongoing management with continuous improvement. Our experts keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, near-real-time marketing and more.

TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty program - from initial strategy and design, to launch, to ongoing management with continuous improvement. Our experts keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, near-real-time marketing and more.

Emerging Technology

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy. TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty… Read More

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy.

TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty program - from initial strategy and design, to launch, to ongoing management with continuous improvement. Our experts keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, near-real-time marketing and more.

CRM - Strategy/Consultation

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy.

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy.

Consulting

TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty program - from initial strategy and design, to launch, to ongoing management with continuous improvement. Our experts keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, near-real-time marketing and more.

TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty program - from initial strategy and design, to launch, to ongoing management with continuous improvement. Our experts keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, near-real-time marketing and more.

Analytics / Data Services

TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty program - from initial strategy and design, to launch, to ongoing management with continuous improvement. Our experts keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, near-real-time marketing and more.

TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty program - from initial strategy and design, to launch, to ongoing management with continuous improvement. Our experts keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, near-real-time marketing and more.

Full Service

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy. TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty… Read More

Over 50 companies rely on TIBCO Loyalty Lab Reward to drive fast time-to-market, unbeatable ROI and flexibility in program design. Built from the ground up for loyalty programs, TIBCO Loyalty Lab Reward has everything the marketer needs to improve retention, frequency and advocacy.

TIBCO Loyalty Lab has the depth of experience to guide you through the entire lifecycle of your loyalty program - from initial strategy and design, to launch, to ongoing management with continuous improvement. Our experts keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, near-real-time marketing and more.

Initiatives

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

The Cost of Doing Nothing With Your Marketing

If you’re a retail marketer, you’re constantly being bombarded by messages about how to drive traffic and increase sales. You’re probably being told that…Read More

The End of Zombie Marketing

Zombie marketing is more common that you may think. A zombie marketer is one that thoughtlessly shuffles along with poor visibility into a company’s near- and long-term effectiveness…Read More

Death By Data Silo

Knowing your customer is all about connecting the dots of information that represent your customer’s “footprint” across the digital spectrum. The more dots you have, the…Read More

Your Marketing Apps Aren’t Flexible and You Know It

It sounded great when the pitch was made a while back: You signed up for marketing software that would solve all the challenges that were known at the time.…Read More

Monetize Your Company’s Social Network

Every single business on the planet is a social network—most companies aren’t organized (yet) in a network like Facebook or Twitter, but are nonetheless a network…Read More

Marketers, What You’ve Been Missing Is Found at Booth 720

Marketers have been the center of an explosion of technology and consumer expectations that is exciting and career-making. Yet there are plenty of missing parts that are keeping us from…Read More

Why CRM Won’t Lead You To Marketing Nirvana

There’s no doubt that marketing technology is going through a period of rapid growth. But just as in any other period of increased spending, some investments are smarter…Read More

[Podcast] Engaging Customers with Math and Art

Engaging Customers with Math and ArtRead More

Exactly How Actionable Are Your Analytics?

Applying analytics to your marketing is one thing, but utilizing actionable analytics is quite another. Making analytics actionable is a matter of having great segmentation that establishes the playing field…Read More

Marketing’s Big Data Mess

If you think that marketing’s big data mess is related to the volume, velocity, and variety of data (the traditional definition of big data), you’re only…Read More

Marketers Can’t Treat Customers as Nameless, Faceless

Today’s fitful starts at marketing personalization are remarkable for how much they take us back to the future. It wasn’t that long ago when…Read More

If You Struggle to Be Relevant Today, What About Tomorrow?

There’s an ongoing, symbiotic evolution of both consumer technology and consumer expectations that leaves marketers struggling to keep up. Adding to the challenge, the ways marketers have responded…Read More

Never Underestimate the Power of Customer Inertia

“People maintain habits until they don’t.” This quote from American economist Richard Thaler is the customer loyalty marketer’s credo and underpins one of the…Read More

Never Spread Your Marketing Spend Evenly

Marketers shouldn’t spend their customer loyalty budget evenly across all channels or programs. Similar to other aspects of business, there are places where large ROI can be earned…Read More

What Marketers Can Learn From the Gaming Industry

Study after study shows that our brains love small, predictable rewards more than occasional, large rewards. This principle is on prominent display in the gaming industry where slot machines far…Read More

Do You, Your Boss, and Your Boss’s Boss Agree on Your Metrics for Success?

How you define success determines how you evaluate strategy and ongoing operations. This is such a fundamental point that we make it over and over again. It’s…Read More

Understanding Patterns of Customer Engagement

In a recent post, I talked about the customer marketing lifecycle and the marketer’s most important job—getting customers to the Maintain Phase as quickly as possible…Read More

Are You Focused on Your Desired Customer Behaviors?

When customer loyalty marketing is firing on all cylinders, the effects are indisputable. It is a given that loyalty programs work well, and they work especially well when there is…Read More

You Still Haven’t Defined Customer Loyalty Success?

Defining customer loyalty success is a critical activity that too often gets overlooked. For those who’ve had the chance to read the post, Why Haven’t You…Read More

You’re Not Helpless to Prevent Churn and Attrition

Churn is not as inevitable as you might think. In fact, churn and attrition are preventable problems that require great focus and a carefully-thought-out strategy. After all, the cost of…Read More

Pursue Omni-Channel, But Think Mobile First

Omni-channel is a popular term and for good reason. The sources for customer, product, inventory, and many other kinds of data data are exploding, leaving marketers playing catch up with…Read More

Good Enough Marketing Isn’t Good Enough Anymore

Marketing in the modern digital age has done great damage to the term “good enough.” It wasn’t that long ago when good enough was a…Read More

Engaging Customers with Math and Art

Marketing is undergoing an evolution based on the availability of customer data that allows for the game-changing use of math for statistical models. Models have become highly valuable intellectual property,…Read More

Why Haven’t You Defined Customer Loyalty Success?

We’re way beyond the point where the world debates whether customer loyalty works.  When we think about customer loyalty’s broad goals, whether the focus is…Read More

The Bar Is Higher Than Ever for Customer Experience

Customer experience is going through rapid change. At the Forrester East Coast Customer Experience Forum in New York, the hot topic—and even the title of the conference&mdash…Read More

Mobile Is More Than a Channel—It’s a Lifestyle

When it comes to marketing, mobile is too often considered a channel—one of several ways to reach the buying public. In reality, mobile is far more than one…Read More

It May Not Feel Like It, but Christmas Is Coming

Christmas is coming. Yes, it may seem a long way off, but if you started with December 25th and worked your way backward, you’d see that for retailers,…Read More

The World Cup Reminds Us That Marketers Are Architects of Passion

Watching the World Cup 2014 in Brazil is an excellent reminder of the power of passion and the role of marketing. World Cup passion is found on the football pitch, in…Read More

The World Will Compete on Customer Experience

The time is fast approaching where the stiffest competition for a customer’s wallet share will come from customer experience and the ensuing loyalty. You might think from everything…Read More

When the CMO and CIO Collaborate, Anything’s Possible

By Jeanne Roué-Taylor Forrester’s Sheryl Pattek wrote a few months back on the hot topic of cooperation between CMOs and CIOs. Summaries of Pattek’s…Read More

How Relevant Is Your Marketing and How Do You Know?

By definition, for something to be relevant, it needs to be important to the matter at hand. For marketing, the matter at hand was once simply reaching the public…Read More

The CMO’s Massive Transformation

Customer expectations have always been tough to match, but never has the challenge been as great as right now, in our always-on world. CMOs face the daunting task of striking…Read More

Get Creative With Customer Engagement and Loyalty!

Just yesterday I was in one of my favorite stores, a nationally known co-op. The benefits of membership at this retailer are very straightforward—the more I spend, the…Read More

Modern Marketing Focuses on Actionable Analytics

It would be really hard to overstate the changes happening in marketing as our world is immersed in burgeoning amounts of all types of data. We suddenly have data that…Read More

TIBCO Loyalty Lab Announces LINK Integration with Demandware Commerce

TIBCO Software Inc. today announced that the integration between its Loyalty Lab Reward platform and the Demandware Commerce platform now makes it possible for mutual clients to launch a complete…Read More

The Customer Experience Redefined

What happens when any customer can find any product in many places, even far away in an entirely other economy; while at home, work, or on the go; and at…Read More

Customer Loyalty Marketing Is Not New, But It Sure Has Changed

It would be easy to think that today’s customer loyalty programs are a recent creation of marketers and advertisers, but they’re actually not. The history of…Read More

A Tale of Two Shopping Experiences

Just one day of shopping proved the high value of strong customer loyalty programs. Spring has come and so has the time to spend my weekends replanting flowers, coaxing the…Read More

The Stats on Customer Retention Are Shocking

The cost of acquiring a new customer is often estimated at five times the cost of retaining the customer you already have. And it isn’t just cost&mdash…Read More

We Need a New Approach to Customer Loyalty Programs

Let’s face it: There needs to be an entirely new approach to customer loyalty programs if brands are to survive the digital and mobile revolution. While many brands…Read More

Are You TRUE in Your Customer Experience Management?

We’re months past the winter holidays and sellers have a great chance to think about what we’ve learned, now that the dust has settled. Each holiday…Read More

Customer Experience Hinges on What You Know and When You Know It

Today’s marketers need to be focused intently on all of the data that can be gathered about their customers. This modern reality means that data’s…Read More

Why Customer Loyalty and Why Right Now?

During a recent trip to the grocery store, I commented at the checkout that I always receive coupons for baby food and diapers along with my receipt. I said sarcastically…Read More

Six Elements of Customer Engagement

In this age of rampant mobility, device proliferation and the always-on consumer, marketers need a clear roadmap to avoid the pitfalls of the shifting loyalty marketing landscape. What should the…Read More

Location Tells You So Much More Than Where I Am Right Now

Location is an incredibly hot segment of loyalty marketing for a couple of factors. For one, we’ve come a long way from using cell-based and GPS-based services. Today…Read More

What It Takes to Become a Digital Business

Business and technology are on a collision course that changes nearly every aspect of the organization. The term being thrown around to describe this is “digital business,” where…Read More

Are You Simulating Your Way to Success or Just Simulating Success?

Are you on a marketing team that closely plans, tests and measures what it does? Marketing can be a funny thing—a place for people who create perceptions of…Read More

Are You On The Front Lines Of The Data Analytics Revolution?

Make no mistake, there’s a digital revolution happening, and that revolution is completely changing the world as we know it. What’s more, it’s happening…Read More

Marketers Face a Digital Imperative in Staying Two Steps Ahead of the Game

We’ve reached a point where marketers agree that the way business is done has fundamentally changed. In almost every case, they’re ready to rethink strategies, tactics…Read More

Three Predictions Set Course for TIBCO Report

The new year has brought a glut of marketing prognosticators sifting through the tea leaves to offer predictions on what 2014 will bring. Separating the wheat from the chaff—or…Read More

INFOGRAPHIC: Top 10 Marketing Trends for 2014

To learn more about TIBCO’s Top 10 Marketing Trends for 2014, download the whitepaper and watch the webinar.Read More

Monetizing the Game by Turning Customers Into Fans

Turning customers into fans is more than a catchy phrase; it’s the goal of every marketer to get beyond the next purchase and into the heart and head…Read More

Sochi Olympics Shows Us the Future of Marketing…and It’s Very Cool

Coverage of the Olympic games in Sochi gives us beautiful insight into the future of marketing. This is the first time we’ve seen wholesale use of drones, sequential…Read More

Strength and Flexibility: TIBCO Loyalty Lab Research Clears Picture for 2014

You can’t step in the same river twice, or so goes the Heraclitus quote. As brands are finding with their efforts to use big data and analytics to…Read More

Customer Experience Truth: Eighty Percent Right Better Than Three Months Late

There’s a truth in customer experience management brought about by rapidly changing technology—marketers are better off 80% right today than 100% right three months from now. Today&rsquo…Read More

What Are Your Purple Lights?

If you’ve ever flown on Virgin America, you know from the moment you enter the aircraft that you’re in for a different kind of experience. For…Read More

Top 10 Marketing Trends for 2014

Big Data, analytics, and loyalty are rapidly changing the foundation of marketing. In this whitepaper, TIBCO Loyalty Lab looks at 10 significant trends that Marketers must know to be agile and…Read More

Customer Loyalty in a Real-Time, Noisy World

We’re reaching a point of saturation where the noise of the connected world can easily outweigh the value of listening. As social media use continues to increase alongside…Read More

The Strategy for Not Wasting Money on Retail Technology

Getting the basics right in retail means transparent pricing, understandable offers, and good service and product availability. Most retailers have these down by now and are consistent across the web…Read More

Customer Experience and Loyalty Are One and the Same

Customer experience is a hot marketing term, but it has far less meaning if it isn’t connected to a customer loyalty program. The reason is very simple&mdash…Read More

Shopping, Engagement and the Digital Self

For all that’s been said about customer experience management, customer loyalty, and engagement, there’s a simple statement that explains what’s happening today that&rsquo…Read More

On the Eighth Day of Loyalty Marketing Nirvana: Understand Loyalty Program Sensitivity & Risk

We have arrived on the final step in the journey to loyalty marketing nirvana. Hopefully our series has helped you develop or bolster your customer loyalty initiatives. Before you rush…Read More

2014: Five Powerful Trends in Marketing

The new year is an opportunity for a torrent of predictions of what will happen in the days to come. There’s no shortage of opinions, but most look…Read More

On the Sixth Day of Loyalty Marketing Nirvana: Assess the Total Cost of the Program

We all want to achieve the highest level of success possible, and with loyalty marketing initiatives requiring significant planning to complete the journey, each step is critical. Missing a step…Read More

On the Fifth Day of Loyalty Marketing Nirvana: Build Consensus on Improvement

When launching new customer loyalty initiatives, it’s easy to start imagining how new efforts will improve your marketing results, and ultimately, the bottom line. But for the desired…Read More

On the Fourth Day of Loyalty Marketing Nirvana: Baseline Existing Performance

On the fourth day of loyalty marketing nirvana, we strive to determine our pre-nirvana state. After all, how can we truly know how successful our loyalty and customer retention efforts…Read More

On the Third Day of Loyalty Marketing Nirvana: Ideate and Validate

You didn’t think you could achieve loyalty marketing nirvana without ideating, did you? Thinking is exactly what we’re doing on Day 3 of loyalty marketing nirvana&mdash…Read More

On the First Day of Loyalty Marketing Nirvana: Organize and Commit Stakeholders

“On the first day of loyalty marketing nirvana, my loyalty marketing mentor gave to me…” It’s not a partridge in a pear tree. What does…Read More

The 8 Days of Loyalty Marketing Nirvana

The holiday season is upon us. It’s the time of year to give thanks and celebrate with those we hold dear. So how does this translate to loyalty…Read More

Loyalty Lab’s David Rosen Talks The Four Pillars

Marketing is going through a time of significant change as it embraces a new form of customer loyalty driven by right-time marketing. Few people tell the story better than our…Read More

Going Back In Customer Experience Time

We spent the past two weeks in Peru and had a great chance to go back in customer experience time. For people accustomed to shopping, traveling and searching for information …Read More

Everyone Shops for a Different Reason

Customers are rarely a homogenous group. They differ greatly in revenue potential, levels of loyalty, and frequency of contact. What makes loyalty work, therefore, is an ability to segment your…Read More

Why Is Great Customer Experience Management So Elusive?

by Jeanne Roué-Taylor Forrester updated its view into Customer Experience Management (CEM) earlier this year, with very interesting survey data. Retail continues to score highest among consumers and…Read More

To Supply and Demand, Add Context and Timing

We’ve spent most of our lives hearing about the law of supply and demand. Brands create supply through manufacturing and the building out of service capabilities. Through …Read More

Customer Loyalty Is The New Customer Service

In a recent post, 3 Reasons Loyalty Programs Aren’t Optional, I pointed out why loyalty programs are a critical part of customer engagement. A sudden surge in tablets and…Read More

Customer Engagement Requires Knowing Your Crowd

How well do you know your customers? While most brands would say they know their ideal shopper, how many can break down their customer engagement into finely tuned…Read More

There Are Two Kinds of Loyalty

There’s an enormous amount of buzz in the marketplace around loyalty. But how many of the conversations make the distinction between the two kinds: one of them that…Read More

3 Reasons Loyalty Programs Aren’t Optional

By Jeanne Roué Taylor If you happened to be at TUCON 2013, TIBCO’s user conference, you heard about Turning Customers into Fans from Head of Client Technical Services…Read More

Launching a Loyalty Program: Best Practices from TIBCO Loyalty Lab

Retaining customers is typically more profitable than gaining new ones, but the programs that help retain customers can be costly and daunting to launch and maintain. In a new…Read More

8 Steps to Champion Loyalty Marketing Investments

Ask any marketer, and they will likely tell you that building loyal customers and maximizing customer lifetime value is a critical goal. Often, the problem for marketers is understanding how…Read More

Loyalty Marketing and Picking Pumpkins for Halloween

Would you associate loyalty marketing with Halloween? You will when you finish reading this. When we were kids we headed each October to the local farms to find the perfect…Read More

3 Reasons Loyalty Programs Aren’t an Option

If you happened to be at TUCON 2013, TIBCO’s user conference, you heard about Turning Customers into Fans from Head of Client Technical Services Wen Miao. In Miao&rsquo…Read More

Customer Loyalty is a Bird in the Hand

We’ve heard the phrase, “A bird in the hand is worth two in the bush,” since childhood. We were being told by wiser adults to value…Read More

Which Marketing Platforms Are Here to Stay?

By Jeanne Roué Taylor The sheer number of marketing applications offered as downloads or services is exploding. Everyone wants in on the real-time marketing game, likely because as the…Read More

Do Your Customers Seek You Out?

By Jeanne Roué Taylor How much does customer loyalty bring your business to your stores, site or app versus how often you seek out the customer? If you&rsquo…Read More

Why Customer Experience Management and Why Right Now?

By Jeanne Roué Taylor You run a successful business, your customers are primarily repeat offenders, and your marketing department is giving you everything you ask for. Why would you…Read More

8 Essential Steps: Championing Your Investment in Loyalty Marketing

This whitepaper provides guidance on establishing efficient and effective customer loyalty program management with eight steps that will help you remove common roadblocks to investment, gain agreement, and build a…Read More

Customer Loyalty Management via the Customer Service Silo

By Ted Rubin All of your employees work in the marketing department, at least to some extent, and they need to understand the role they play. But to create…Read More

4 Secrets of Killer Loyalty Programs

By Jeanne Roué Taylor Few things hold more promise right now than Big Data, mobility, social platforms, and cloud computing. Their impact on brand loyalty and customer engagement management…Read More

Surprise: iOS 7 and the iPhone 5S are a Killer Customer Engagement Platform

By Jeanne Roué Taylor Apple gave customer engagement management a tremendous boost with its release of the iPhone 5S and iOS 7, and most people don’t even realize…Read More

Isn’t Big Data Really About All Data?

By Jeanne Roué Taylor Customer engagement involves having access to the information that allows right-time marketing to happen, based on interaction channel, context, and customer’s preferences. For…Read More

The Intersection of Marketing and Big Data

By Jeanne Roué Taylor There are few topics hotter than Big Data. There are few professions being transformed by Big Data more than marketing, with the conversation rapidly shifting…Read More

Analytics at the Core of Customer Engagement

By Jeanne Roué Taylor There’s so much customer data around us, and it gets richer and faster each and every day. People are talking non-stop about Big…Read More

Customer Engagement Surfs Big Data’s Insights

By Jeanne Roué Taylor Beaches, believe it or not, are a fantastic way to analogize customer engagement, Big Data and right-time marketing. Everyone loves the beach and its…Read More

Are You Part of the Marketing Renaissance?

By Jeanne Roué Taylor It wasn’t long ago that marketing was all about the art of segmentation, message and ad spend. For some it still is, but…Read More

Hey Marketers, Insight Isn’t Much Good Without Action

The enormous amount of ink being spilled around Big Data often includes the phrase “amazing insights.” At the same time, there’s plenty being said about the…Read More

Right-Time Marketing is the Intersection of Big Data and Loyalty

By Jeanne Roué Taylor It would be hard to overstate the level of attention being given to Big Data over the last several years. Is it really what The…Read More

When We Say, “The Customer is in Charge,” What Do We Mean?

We hear those words constantly in conversations about customer engagement.  There’s a broad perception that changes in technology, and buying patterns have upset any previous balance in…Read More

What Have You Done For Me Lately?

By Jeanne Roué Taylor Today, I found out that a major electronics retailer no longer considers me a high-value customer. As I left the register, they reminded me that…Read More

TIBCO Loyalty Lab Announces LINK Integration with Demandware Commerce

TIBCO Software Inc. today announced that the integration between its Loyalty Lab Reward platform and the Demandware Commerce platform now makes it possible for mutual clients to launch a complete…Read More

Six Elements of Customer Engagement

In this age of rampant mobility, device proliferation and the always-on consumer, marketers need a clear roadmap to avoid the pitfalls of the shifting loyalty marketing landscape. What should the…Read More

TIBCO Enhances Real-Time Loyalty Marketing Platform

TIBCO Software Inc. (NASDAQ: TIBX) today announced the latest version of its unified marketing platform, TIBCO Loyalty Lab® Reward 13.2. With this release, marketers can further utilize mobile…Read More

Loyalty 360, TIBCO Loyalty Lab Present: Is There Ever a WRONG Time to Market? Right Time vs. Real Time

TIBCO Loyalty Lab webinar targets the most crucial factors related to determining the right time to market to consumers. Attendees will learn about using these factors to market more proficiently …Read More

The North Face Launches VIPeak Loyalty Program

The North Face, one of the world's premier suppliers of authentic, innovative, and technically advanced outdoor apparel, equipment and footwear, has launched VIPeak – its new customer rewards loyalty…Read More

The North Face Launches Innovative Customer Rewards Program Designed and Delivered by TIBCO

VIPeak Gives Customers Rewards Beyond the Shopping Experience TIBCO Software Inc. today announced The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment…Read More

TIBCO Enhances Real-Time Loyalty Marketing Platform

Loyalty Lab Version 13.1 Allows Marketers to Serve Consumers Down-to-the-Second TIBCO Software Inc. TIBX +1.12% today announced the latest version of its unified marketing platform, TIBCO Loyalty Lab(R) Reward 13.1. With this…Read More

TIBCO Loyalty Lab Reward Release Helps Competitive Retailers Get an Edge in Online and Point of Purchase Environments

Version 12.3 Enables Marketers to Better Understand Customers and Provide Highly Relevant Offers Through Real-Time Reward Targeting TIBCO Software Inc. (NASDAQ: TIBX) today announced the latest version of its Loyalty Lab…Read More

Event-Based Marketing Critical in Today’s Market: TIBCO Loyalty Lab

While many companies are overwhelmed by the Big Data, by concentrating on current data rather than getting caught up too much in historical data, companies can make timely, relevant offers…Read More

From Likes to Loves: Nine West Rewards Loyalty Members Through Facebook Using TIBCO

TIBCO Software Inc. today announced a collaboration with global footwear and accessories leader Nine West and Plenty NYC, an award-winning digital creative agency, to develop the Nine Loves Rewards campaign…Read More

TIBCO and Loyalty 360 Issue Top 10 Predictions for Building Loyalty with Tomorrow’s Consumer

Real-time Engagement, Big Data, Event-driven Interaction Among Trends that Support the Personalized Experience at Moment of Contact that Consumers Expect TIBCO Software Inc. (NASDAQ: TIBX) and Loyalty 360 – the Loyalty…Read More

2020 – Top 10 Predictions for Loyalty Marketing and Tomorrow’s Consumer

Marketers are faced with the challenges of the always-on customer looking for personalization and real time attention through their channel of choice. This is the new 21st century dilemma, and…Read More

Pharmaca and TIBCO Loyalty Lab – Integrating Pharmacy for Healthy Results

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Pharmaca Integrative Pharmacy Increases Percentage of Cross-Shopping Retail and Pharmacy Customers by 50% With TIBCO Loyalty Lab

First Specialty Retailer of Integrative Healthcare Related Products and Services Yields 10-15% Increase in Per-Member Spending With New Feel Better Rewards Program TIBCO Software Inc. today announced that Pharmaca Integrative…Read More

Virgin America Success Story: Where Lifting Loyalty is Both Art and Science

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Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Top 10 Marketing Trends for 2014

Big Data, analytics, and loyalty are rapidly changing the foundation of marketing. In this whitepaper, TIBCO Loyalty Lab looks at 10 significant trends that Marketers must know to be agile and…Read More

8 Essential Steps: Championing Your Investment in Loyalty Marketing

This whitepaper provides guidance on establishing efficient and effective customer loyalty program management with eight steps that will help you remove common roadblocks to investment, gain agreement, and build a…Read More

Success with Social Loyalty

There’s no doubt that social media have become an important part of today’s total marketing mix, not to mention the daily lives of more than half…Read More

The New Event-Driven Marketing

Marketing is certainly an industry going through significant change. In the span of a few short years, we’ve moved from the ubiquitous mailer and the ‘email blast…Read More

Understanding Customer Engagement: The Opportunities & Challenges Marketers Face Today

Customer Engagement. It’s a phrase echoed by brands in their quest to attract and retain customers. Yet, in talking with marketers across myriad industries, we realized that…Read More

2012 Trends in Loyalty Marketing

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Virgin America Success Story: Where Lifting Loyalty is Both Art and Science

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The Cost of Doing Nothing With Your Marketing

If you’re a retail marketer, you’re constantly being bombarded by messages about how to drive traffic and increase sales. You’re probably being told that…Read More

The End of Zombie Marketing

Zombie marketing is more common that you may think. A zombie marketer is one that thoughtlessly shuffles along with poor visibility into a company’s near- and long-term effectiveness…Read More

Death By Data Silo

Knowing your customer is all about connecting the dots of information that represent your customer’s “footprint” across the digital spectrum. The more dots you have, the…Read More

Your Marketing Apps Aren’t Flexible and You Know It

It sounded great when the pitch was made a while back: You signed up for marketing software that would solve all the challenges that were known at the time.…Read More

Monetize Your Company’s Social Network

Every single business on the planet is a social network—most companies aren’t organized (yet) in a network like Facebook or Twitter, but are nonetheless a network…Read More

Marketers, What You’ve Been Missing Is Found at Booth 720

Marketers have been the center of an explosion of technology and consumer expectations that is exciting and career-making. Yet there are plenty of missing parts that are keeping us from…Read More

Why CRM Won’t Lead You To Marketing Nirvana

There’s no doubt that marketing technology is going through a period of rapid growth. But just as in any other period of increased spending, some investments are smarter…Read More

Exactly How Actionable Are Your Analytics?

Applying analytics to your marketing is one thing, but utilizing actionable analytics is quite another. Making analytics actionable is a matter of having great segmentation that establishes the playing field…Read More

Marketing’s Big Data Mess

If you think that marketing’s big data mess is related to the volume, velocity, and variety of data (the traditional definition of big data), you’re only…Read More

Marketers Can’t Treat Customers as Nameless, Faceless

Today’s fitful starts at marketing personalization are remarkable for how much they take us back to the future. It wasn’t that long ago when…Read More

If You Struggle to Be Relevant Today, What About Tomorrow?

There’s an ongoing, symbiotic evolution of both consumer technology and consumer expectations that leaves marketers struggling to keep up. Adding to the challenge, the ways marketers have responded…Read More

Never Underestimate the Power of Customer Inertia

“People maintain habits until they don’t.” This quote from American economist Richard Thaler is the customer loyalty marketer’s credo and underpins one of the…Read More

Never Spread Your Marketing Spend Evenly

Marketers shouldn’t spend their customer loyalty budget evenly across all channels or programs. Similar to other aspects of business, there are places where large ROI can be earned…Read More

What Marketers Can Learn From the Gaming Industry

Study after study shows that our brains love small, predictable rewards more than occasional, large rewards. This principle is on prominent display in the gaming industry where slot machines far…Read More

Do You, Your Boss, and Your Boss’s Boss Agree on Your Metrics for Success?

How you define success determines how you evaluate strategy and ongoing operations. This is such a fundamental point that we make it over and over again. It’s…Read More

Understanding Patterns of Customer Engagement

In a recent post, I talked about the customer marketing lifecycle and the marketer’s most important job—getting customers to the Maintain Phase as quickly as possible…Read More

Are You Focused on Your Desired Customer Behaviors?

When customer loyalty marketing is firing on all cylinders, the effects are indisputable. It is a given that loyalty programs work well, and they work especially well when there is…Read More

You Still Haven’t Defined Customer Loyalty Success?

Defining customer loyalty success is a critical activity that too often gets overlooked. For those who’ve had the chance to read the post, Why Haven’t You…Read More

You’re Not Helpless to Prevent Churn and Attrition

Churn is not as inevitable as you might think. In fact, churn and attrition are preventable problems that require great focus and a carefully-thought-out strategy. After all, the cost of…Read More

Pursue Omni-Channel, But Think Mobile First

Omni-channel is a popular term and for good reason. The sources for customer, product, inventory, and many other kinds of data data are exploding, leaving marketers playing catch up with…Read More

Good Enough Marketing Isn’t Good Enough Anymore

Marketing in the modern digital age has done great damage to the term “good enough.” It wasn’t that long ago when good enough was a…Read More

Engaging Customers with Math and Art

Marketing is undergoing an evolution based on the availability of customer data that allows for the game-changing use of math for statistical models. Models have become highly valuable intellectual property,…Read More

Why Haven’t You Defined Customer Loyalty Success?

We’re way beyond the point where the world debates whether customer loyalty works.  When we think about customer loyalty’s broad goals, whether the focus is…Read More

The Bar Is Higher Than Ever for Customer Experience

Customer experience is going through rapid change. At the Forrester East Coast Customer Experience Forum in New York, the hot topic—and even the title of the conference&mdash…Read More

Mobile Is More Than a Channel—It’s a Lifestyle

When it comes to marketing, mobile is too often considered a channel—one of several ways to reach the buying public. In reality, mobile is far more than one…Read More

It May Not Feel Like It, but Christmas Is Coming

Christmas is coming. Yes, it may seem a long way off, but if you started with December 25th and worked your way backward, you’d see that for retailers,…Read More

The World Cup Reminds Us That Marketers Are Architects of Passion

Watching the World Cup 2014 in Brazil is an excellent reminder of the power of passion and the role of marketing. World Cup passion is found on the football pitch, in…Read More

The World Will Compete on Customer Experience

The time is fast approaching where the stiffest competition for a customer’s wallet share will come from customer experience and the ensuing loyalty. You might think from everything…Read More

When the CMO and CIO Collaborate, Anything’s Possible

By Jeanne Roué-Taylor Forrester’s Sheryl Pattek wrote a few months back on the hot topic of cooperation between CMOs and CIOs. Summaries of Pattek’s…Read More

How Relevant Is Your Marketing and How Do You Know?

By definition, for something to be relevant, it needs to be important to the matter at hand. For marketing, the matter at hand was once simply reaching the public…Read More

The CMO’s Massive Transformation

Customer expectations have always been tough to match, but never has the challenge been as great as right now, in our always-on world. CMOs face the daunting task of striking…Read More

Get Creative With Customer Engagement and Loyalty!

Just yesterday I was in one of my favorite stores, a nationally known co-op. The benefits of membership at this retailer are very straightforward—the more I spend, the…Read More

Modern Marketing Focuses on Actionable Analytics

It would be really hard to overstate the changes happening in marketing as our world is immersed in burgeoning amounts of all types of data. We suddenly have data that…Read More

The Customer Experience Redefined

What happens when any customer can find any product in many places, even far away in an entirely other economy; while at home, work, or on the go; and at…Read More

Customer Loyalty Marketing Is Not New, But It Sure Has Changed

It would be easy to think that today’s customer loyalty programs are a recent creation of marketers and advertisers, but they’re actually not. The history of…Read More

A Tale of Two Shopping Experiences

Just one day of shopping proved the high value of strong customer loyalty programs. Spring has come and so has the time to spend my weekends replanting flowers, coaxing the…Read More

The Stats on Customer Retention Are Shocking

The cost of acquiring a new customer is often estimated at five times the cost of retaining the customer you already have. And it isn’t just cost&mdash…Read More

We Need a New Approach to Customer Loyalty Programs

Let’s face it: There needs to be an entirely new approach to customer loyalty programs if brands are to survive the digital and mobile revolution. While many brands…Read More

Are You TRUE in Your Customer Experience Management?

We’re months past the winter holidays and sellers have a great chance to think about what we’ve learned, now that the dust has settled. Each holiday…Read More

Customer Experience Hinges on What You Know and When You Know It

Today’s marketers need to be focused intently on all of the data that can be gathered about their customers. This modern reality means that data’s…Read More

Why Customer Loyalty and Why Right Now?

During a recent trip to the grocery store, I commented at the checkout that I always receive coupons for baby food and diapers along with my receipt. I said sarcastically…Read More

Location Tells You So Much More Than Where I Am Right Now

Location is an incredibly hot segment of loyalty marketing for a couple of factors. For one, we’ve come a long way from using cell-based and GPS-based services. Today…Read More

What It Takes to Become a Digital Business

Business and technology are on a collision course that changes nearly every aspect of the organization. The term being thrown around to describe this is “digital business,” where…Read More

Are You Simulating Your Way to Success or Just Simulating Success?

Are you on a marketing team that closely plans, tests and measures what it does? Marketing can be a funny thing—a place for people who create perceptions of…Read More

Are You On The Front Lines Of The Data Analytics Revolution?

Make no mistake, there’s a digital revolution happening, and that revolution is completely changing the world as we know it. What’s more, it’s happening…Read More

Marketers Face a Digital Imperative in Staying Two Steps Ahead of the Game

We’ve reached a point where marketers agree that the way business is done has fundamentally changed. In almost every case, they’re ready to rethink strategies, tactics…Read More

Three Predictions Set Course for TIBCO Report

The new year has brought a glut of marketing prognosticators sifting through the tea leaves to offer predictions on what 2014 will bring. Separating the wheat from the chaff—or…Read More

INFOGRAPHIC: Top 10 Marketing Trends for 2014

To learn more about TIBCO’s Top 10 Marketing Trends for 2014, download the whitepaper and watch the webinar.Read More

Monetizing the Game by Turning Customers Into Fans

Turning customers into fans is more than a catchy phrase; it’s the goal of every marketer to get beyond the next purchase and into the heart and head…Read More

Sochi Olympics Shows Us the Future of Marketing…and It’s Very Cool

Coverage of the Olympic games in Sochi gives us beautiful insight into the future of marketing. This is the first time we’ve seen wholesale use of drones, sequential…Read More

Strength and Flexibility: TIBCO Loyalty Lab Research Clears Picture for 2014

You can’t step in the same river twice, or so goes the Heraclitus quote. As brands are finding with their efforts to use big data and analytics to…Read More

Customer Experience Truth: Eighty Percent Right Better Than Three Months Late

There’s a truth in customer experience management brought about by rapidly changing technology—marketers are better off 80% right today than 100% right three months from now. Today&rsquo…Read More

What Are Your Purple Lights?

If you’ve ever flown on Virgin America, you know from the moment you enter the aircraft that you’re in for a different kind of experience. For…Read More

Customer Loyalty in a Real-Time, Noisy World

We’re reaching a point of saturation where the noise of the connected world can easily outweigh the value of listening. As social media use continues to increase alongside…Read More

The Strategy for Not Wasting Money on Retail Technology

Getting the basics right in retail means transparent pricing, understandable offers, and good service and product availability. Most retailers have these down by now and are consistent across the web…Read More

Customer Experience and Loyalty Are One and the Same

Customer experience is a hot marketing term, but it has far less meaning if it isn’t connected to a customer loyalty program. The reason is very simple&mdash…Read More

Shopping, Engagement and the Digital Self

For all that’s been said about customer experience management, customer loyalty, and engagement, there’s a simple statement that explains what’s happening today that&rsquo…Read More

On the Eighth Day of Loyalty Marketing Nirvana: Understand Loyalty Program Sensitivity & Risk

We have arrived on the final step in the journey to loyalty marketing nirvana. Hopefully our series has helped you develop or bolster your customer loyalty initiatives. Before you rush…Read More

2014: Five Powerful Trends in Marketing

The new year is an opportunity for a torrent of predictions of what will happen in the days to come. There’s no shortage of opinions, but most look…Read More

On the Sixth Day of Loyalty Marketing Nirvana: Assess the Total Cost of the Program

We all want to achieve the highest level of success possible, and with loyalty marketing initiatives requiring significant planning to complete the journey, each step is critical. Missing a step…Read More

On the Fifth Day of Loyalty Marketing Nirvana: Build Consensus on Improvement

When launching new customer loyalty initiatives, it’s easy to start imagining how new efforts will improve your marketing results, and ultimately, the bottom line. But for the desired…Read More

On the Fourth Day of Loyalty Marketing Nirvana: Baseline Existing Performance

On the fourth day of loyalty marketing nirvana, we strive to determine our pre-nirvana state. After all, how can we truly know how successful our loyalty and customer retention efforts…Read More

On the Third Day of Loyalty Marketing Nirvana: Ideate and Validate

You didn’t think you could achieve loyalty marketing nirvana without ideating, did you? Thinking is exactly what we’re doing on Day 3 of loyalty marketing nirvana&mdash…Read More

On the First Day of Loyalty Marketing Nirvana: Organize and Commit Stakeholders

“On the first day of loyalty marketing nirvana, my loyalty marketing mentor gave to me…” It’s not a partridge in a pear tree. What does…Read More

The 8 Days of Loyalty Marketing Nirvana

The holiday season is upon us. It’s the time of year to give thanks and celebrate with those we hold dear. So how does this translate to loyalty…Read More

Loyalty Lab’s David Rosen Talks The Four Pillars

Marketing is going through a time of significant change as it embraces a new form of customer loyalty driven by right-time marketing. Few people tell the story better than our…Read More

Going Back In Customer Experience Time

We spent the past two weeks in Peru and had a great chance to go back in customer experience time. For people accustomed to shopping, traveling and searching for information …Read More

Everyone Shops for a Different Reason

Customers are rarely a homogenous group. They differ greatly in revenue potential, levels of loyalty, and frequency of contact. What makes loyalty work, therefore, is an ability to segment your…Read More

Why Is Great Customer Experience Management So Elusive?

by Jeanne Roué-Taylor Forrester updated its view into Customer Experience Management (CEM) earlier this year, with very interesting survey data. Retail continues to score highest among consumers and…Read More

To Supply and Demand, Add Context and Timing

We’ve spent most of our lives hearing about the law of supply and demand. Brands create supply through manufacturing and the building out of service capabilities. Through …Read More

Customer Loyalty Is The New Customer Service

In a recent post, 3 Reasons Loyalty Programs Aren’t Optional, I pointed out why loyalty programs are a critical part of customer engagement. A sudden surge in tablets and…Read More

Customer Engagement Requires Knowing Your Crowd

How well do you know your customers? While most brands would say they know their ideal shopper, how many can break down their customer engagement into finely tuned…Read More

There Are Two Kinds of Loyalty

There’s an enormous amount of buzz in the marketplace around loyalty. But how many of the conversations make the distinction between the two kinds: one of them that…Read More

3 Reasons Loyalty Programs Aren’t Optional

By Jeanne Roué Taylor If you happened to be at TUCON 2013, TIBCO’s user conference, you heard about Turning Customers into Fans from Head of Client Technical Services…Read More

Launching a Loyalty Program: Best Practices from TIBCO Loyalty Lab

Retaining customers is typically more profitable than gaining new ones, but the programs that help retain customers can be costly and daunting to launch and maintain. In a new…Read More

8 Steps to Champion Loyalty Marketing Investments

Ask any marketer, and they will likely tell you that building loyal customers and maximizing customer lifetime value is a critical goal. Often, the problem for marketers is understanding how…Read More

Loyalty Marketing and Picking Pumpkins for Halloween

Would you associate loyalty marketing with Halloween? You will when you finish reading this. When we were kids we headed each October to the local farms to find the perfect…Read More

3 Reasons Loyalty Programs Aren’t an Option

If you happened to be at TUCON 2013, TIBCO’s user conference, you heard about Turning Customers into Fans from Head of Client Technical Services Wen Miao. In Miao&rsquo…Read More

Customer Loyalty is a Bird in the Hand

We’ve heard the phrase, “A bird in the hand is worth two in the bush,” since childhood. We were being told by wiser adults to value…Read More

Which Marketing Platforms Are Here to Stay?

By Jeanne Roué Taylor The sheer number of marketing applications offered as downloads or services is exploding. Everyone wants in on the real-time marketing game, likely because as the…Read More

Do Your Customers Seek You Out?

By Jeanne Roué Taylor How much does customer loyalty bring your business to your stores, site or app versus how often you seek out the customer? If you&rsquo…Read More

Why Customer Experience Management and Why Right Now?

By Jeanne Roué Taylor You run a successful business, your customers are primarily repeat offenders, and your marketing department is giving you everything you ask for. Why would you…Read More

Customer Loyalty Management via the Customer Service Silo

By Ted Rubin All of your employees work in the marketing department, at least to some extent, and they need to understand the role they play. But to create…Read More

4 Secrets of Killer Loyalty Programs

By Jeanne Roué Taylor Few things hold more promise right now than Big Data, mobility, social platforms, and cloud computing. Their impact on brand loyalty and customer engagement management…Read More

Surprise: iOS 7 and the iPhone 5S are a Killer Customer Engagement Platform

By Jeanne Roué Taylor Apple gave customer engagement management a tremendous boost with its release of the iPhone 5S and iOS 7, and most people don’t even realize…Read More

Isn’t Big Data Really About All Data?

By Jeanne Roué Taylor Customer engagement involves having access to the information that allows right-time marketing to happen, based on interaction channel, context, and customer’s preferences. For…Read More

The Intersection of Marketing and Big Data

By Jeanne Roué Taylor There are few topics hotter than Big Data. There are few professions being transformed by Big Data more than marketing, with the conversation rapidly shifting…Read More

Analytics at the Core of Customer Engagement

By Jeanne Roué Taylor There’s so much customer data around us, and it gets richer and faster each and every day. People are talking non-stop about Big…Read More

Customer Engagement Surfs Big Data’s Insights

By Jeanne Roué Taylor Beaches, believe it or not, are a fantastic way to analogize customer engagement, Big Data and right-time marketing. Everyone loves the beach and its…Read More

Are You Part of the Marketing Renaissance?

By Jeanne Roué Taylor It wasn’t long ago that marketing was all about the art of segmentation, message and ad spend. For some it still is, but…Read More

Hey Marketers, Insight Isn’t Much Good Without Action

The enormous amount of ink being spilled around Big Data often includes the phrase “amazing insights.” At the same time, there’s plenty being said about the…Read More

Right-Time Marketing is the Intersection of Big Data and Loyalty

By Jeanne Roué Taylor It would be hard to overstate the level of attention being given to Big Data over the last several years. Is it really what The…Read More

When We Say, “The Customer is in Charge,” What Do We Mean?

We hear those words constantly in conversations about customer engagement.  There’s a broad perception that changes in technology, and buying patterns have upset any previous balance in…Read More

What Have You Done For Me Lately?

By Jeanne Roué Taylor Today, I found out that a major electronics retailer no longer considers me a high-value customer. As I left the register, they reminded me that…Read More

Unwanted Adventures in Poor Customer Loyalty

By Jeanne Roué Taylor Recently, I had a great bad experience in brand social media use. It was great as a timely reminder of the danger of impersonal customer…Read More

Customer Loyalty Becomes More Mobile, Real Time, and Personal

The science and art of customer loyalty are changing rapidly, and that’s not much of a surprise to most. As customers, we show our retail loyalty when bookmark…Read More

Real-Time Marketing: 4 Best Practice Examples of Getting It Right at the Right Time

Amazon, Walgreens, eBay, and Netflix—you know these companies. And if you’ve done business with them, or visited their websites, they know you, too. Not everything, of…Read More

Forrester and the Road Map to Intelligent Loyalty

Forrester’s Emily Collins recently published Build a Road Map to Intelligent Loyalty - a report that spotlights three maturity stages which clearly define the challenges of today…Read More

Right-Time vs Real-Time Marketing: Determining the Best Time to Market

The Always-On Consumer We live in the age of the always-connected consumer. That connection can come from a mobile device, or through an in-store experience, which often includes a mobile…Read More

Know It in Real Time, Respond at the Right Time

The loyalty marketing industry is under enormous pressure to react to changing customer preferences and behaviors and the speed at which data about both is accumulating. It’s becoming…Read More

[Podcast] Engaging Customers with Math and Art

Engaging Customers with Math and ArtRead More

Thought Leadership Series: TIBCO Loyalty Lab

Thought Leadership Series: TIBCO Loyalty Lab Read More

6 Qualities that Define Great Engagement [PODCAST]

Six qualities define engagement – value, efficiency, trust, consistency, relevance and control. Which term do you think the market finds the easiest to implement and what term does it find…Read More

Practical Analytics for the Loyalty Marketer

Whether it’s the performance of a program or quantitative insights of consumer behavior, analytics play a major part of the success of loyalty programs.  This workshop will…Read More

The Loyalty Marketing Revolution: What’s Next?

  Today’s shoppers are being presented with a dazzling array of loyal programs that reward everything from making purchases, to merely walking into a store, to “liking…Read More

Our Members

Robert Koen

Head of Americas Field Operations

On-Demand Webinars

Webinar

Is There Ever a WRONG Time to Market? Right Time vs Real Time

Webinar: Marketing / Loyalty / Data Presented on July 18, 2013 at 1PM ET   Big data, event streams, real-time processing and having a real-time channel in the palm of your hand has enabled…Read More

Contact Information

Nicole Colich
Account Development Executive
(415) 659-8270