Companies

SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.<… Read More

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

Back To Results

Locations

Main Location

100 SAS Campus Drive
Cary, NC 27513

919-677-8000

Visit Website

Industry

Technology

Industries Served

C-Store / Grocery, Consumer Packaged Goods, Education, Financial Services / Banking, Fuel / Utilities, Government, Healthcare, Insurance, Manufacturing, Media, Non-profit, Pharmaceuticals, Retail, Sports / Entertainment, Technology, Telecommunications, Transportation / Automotive, Travel / Hospitality

Size

10,000 - 24,999 Employees

Responsiblity

B to B

Revenue

$500 Million +

Acquisition / Direct Marketing

Real Time Marketing

Social

Customer Experience Management

Text Analytics

CRM

Analytics / Data Services

Initiatives

Whose Story Are You Telling?

Sometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day, a month, or even a year…Read More

Consumers Confirmed - Retail Loyalty is All About the Experience

It seems like every retailer nowadays has a loyalty program. From the local coffee house to “big box” national retailers to almost any online merchant, everyone has…Read More

Failing Fast…One Tiny Cookie at a Time

Back in 2007, the NY Times published an article about “The Google Way.” The premise behind the Google Way is to give engineers 20% of their time to spend on…Read More

Marketing Analytics for Attribution Modeling

Marketing attribution has been a hot topic for marketers as long as we’ve had marketing. Everybody talks about it, few really know how to do…Read More

A Cautionary Tale: Are You Clicking Your Privacy (or That of Others) Away?

The big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s yours going to be? It was 9:53 AM. Sarah…Read More

Let’s Chat About Quality on Twitter

A Twitter what? Chat? With @SASAnalytics and @IndustryWeek? About World Quality Day? How do I get in on this? #whatsatwitterchat #whydothis See how I did that? In 139 characters too. Yep,…Read More

We’re Traveling at the Speed of Cool to Creepy

Who would you give your personal information to: your state’s new toll road system, an amusement park, neither, or both? At a Forrester event earlier this year, …Read More

Big Data Privacy is About You, Me, Them, and Us

Today, we live in an always-on digital world. We work online. We socialize online. We shop online. We bank online. We support causes online. Not to mention, we drive on…Read More

The Magic Johnson Way to Marketing Success

Magic Johnson working the crowd. Earvin “Magic” Johnson  is very large in stature and even larger in personality. He is often remembered as a professional basketball…Read More

How Analytics Helps Avoid Customer Relationship Break-ups

You can always tell when a person is enjoying himself – the bright eyes, the smiling face and the hand gestures are unmistakable. Jim Foreman from Staples is an executive…Read More

Connecting the data dots keeps these companies alive

What do the following companies have in common: Google, Facebook, Twitter, LinkedIn, Orbitz, Airbnb, Angie’s List, Match.com, OpenTable, and Uber? Here’s what I came up…Read More

Does Your Loyalty Program do What It’s Supposed to?

Theoretically, loyalty programs are supposed to motivate customers to be loyal. But does it always turn out that way? Evidence is mounting that points to the fact that loyalty programs…Read More

Exploring How to Get in Sync with Mobile Customers

Customers on a Mobile Journey Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the…Read More

Want to predict your customer’s next move?

People are funny. They’re often fickle, choosy, demanding and impatient. At times, they’ll say one thing and then do another. So when they become customers, how…Read More

Dear Facebook, it’s not you. It’s us.

Dear Facebook, Last week, we reached our 7-year anniversary mark. Have we really been together that long?! Because, honestly, it feels like forever. I’m sorry we didn&rsquo…Read More

Leveraging analytics for mobile marketing

Recently, I was reading a conclusions paper created from an American Marketing Association webinar about mobile marketing featuring Brian Vellmure of Innovantage and John Balla of SAS. As I…Read More

If you think data security is IT’s responsibility, think again

What do Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant data breach in the last year. While these breaches have…Read More

Leading Marketing Excellence with Analytics

There is no shortage of technology buzzwords today - digitization, big data, the internet of things, mobile, social, cloud computing, and so on. For marketers, all these buzzwords can…Read More

The White House recently completed a study on big data privacy. Do you care?

“Big Brother?! Ha! I’m not afraid of what the government knows about me. I’m more afraid of the internet and what it will expose about…Read More

Digital Marketing - It’s Really About People.

We live in the age of big data - just about everything is evolving and the pace of technological change is accelerating. More and more parts of our lives…Read More

Who Owns the Data? Well, it’s Complicated.

I don’t know if Edward Snowden – the NSA contractor turned whistleblower currently living in exile - is a hero, traitor or a schmuck. What I do know…Read More

5 Hurdles Companies Face when Investing in Data-driven Marketing

In my role as a customer intelligence advisor, I have the privilege to work with a wide variety of organizations. From retailers to the banking sector, whether …Read More

60 Minutes Got it Wrong: Data Brokers Aren’t Evil

Have you heard of About the Data? It’s a website that lets consumers see what personal data’s been collected and is being used to drive…Read More

Seven Benefits from Using Marketing Analytics

"Give the lady what she wants" and "The customer is always right" are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered approach to doing business was…Read More

Real-time Marketing Can Mean Real, Long-term Loyalty

Customers crave consistent experiences that are personal, relevant, and timely.  And customers interact with brands through many channels that are always changing and evolving.  This means many moving…Read More

Five Ways to Drive Value Through Marketing in a Digital World

“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth.” - McKinsey …Read More

Introducing the Big Data MOPS Series

Big data – or whatever you prefer to call it – is a game changer for marketers and throughout the enterprise. And not to mince words: If you’re…Read More

Are you Craving Ice Cream? Blame the Humidity.

Knowing what your customers want and when they want it is valuable insight for any business. The key is to know how to find out. At Oberweis Dairy, one of…Read More

Déjà Vu: Why CEM is New Again

Déjà vu. For me, this term immediately conjures images of Bill Murray waking up in Punxsutawney, Pennsylvania on Groundhog Day – repeatedly.  In French, dé…Read More

Five Lessons from Effective Customer Loyalty Programs

Tags on keychain = loyalty? Maybe not. How many loyalty tags do you have on your keychain?  Five? Six? Ten? Would you say those tags make you more loyal, or…Read More

Loyalty360 and SAS Present: Improving Customer Experience and Loyalty through Real-time Marketing

SAS to present a webinar that explains how real-time marketing can be leveraged to both enhance the customer experience and meet business objectives, driving revenue. Real-time marketing is becoming more…Read More

10 Best Practices for the Marketer’s Big Data Archipelago Journey

“Don’t cry because it’s over. Smile because it happened.” -Dr. Seuss About three months ago, I invited marketers to join me on a journey…Read More

How Blogging Helps Me as a Marketer

I started this blog over 4 years ago as a way to give our customers a dynamic source of useful information, and also to help connect the dots for…Read More

The Final Stop in the Big Data Archipelago Journey: The Strategy Isle

 “However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill Hurricane Sandy, one of the most destructive hurricanes to hit the eastern United…Read More

5 Tips to Personalize Digital Customer Experiences

At the online “flash sale” retailer Gilt, success comes from breaking through the clutter, and from ensuring that their offers matter in the grand scheme…Read More

Three Steps to Improve your Digital Marketing

Last weekend, I took my nine-year-old son to a batting cage to get ready for his upcoming baseball season. He's a natural athlete, but soccer has been his full-time…Read More

Stop #9 in the Big Data Archipelago Journey: the Investment Isle

“Data is a precious thing and will last longer than the systems themselves.” –Tim Berners-Lee, inventor of the World Wide Web Last year, the International Institute…Read More

Do These 5 Things to Improve your Marketing Data

Having just gotten three emails in the last month that begin with "Dear Andrea," I can't tell you enough how important the topic of data hygiene is…Read More

Stop #8 in the Big Data Archipelago Journey: the People Isle

 “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale, former Netscape…Read More

Leveraging the Internet of Everything to Create a Better Customer Experience

Photo credit: The Digital Future of Retail, Merchandising Matters. The other day I received a letter in the mail. What was in the letter left me feeling depressed. It left…Read More

3 Steps to Better Marketing Emails

As mentioned in a previous post about how we try not to annoy our customers, we really make sure we're not just going through the motions…Read More

Stop #7 in the Big Data Archipelago Journey: the Data Security Isle

“Human errors and systems glitches caused nearly two-thirds of data breaches globally in 2012.” - Ponemon Institute and Symantec Nothing has accelerated the proliferation and sharing of personal data…Read More

Stop #6 in the Big Data Archipelago Journey: the Data Governance Isle

 “Data that is loved tends to survive.” – Kurt Bollacker, data scientist Awhile back, I had the pleasure of traveling to five countries in Europe to participate…Read More

Stop #5 in the Big Data Archipelago Journey: the Location Isle

Never underestimate the bandwidth of a station wagon full of tapes hurtling down the highway.” – Andrew S. Tanenbaum There’s been a lot of buzz…Read More

Stop #4 in the Big Data Archipelago journey: the Open Source Adoption Isle

“One does not discover new lands without consenting to lose sight of the shore for a very long time.” - André Gide Ever heard of OpenOffice, Hadoop,…Read More

Build Loyalty with a Personalized Digital Experience

Download now to read this facinating take on a digital experience of loyalty!     Thanks to on-demand, on-the-go online resources, consumers are more informed and empowered than ever. They…Read More

Retail Loyalty and the Consumer

In today’s retail market, in order to achieve superior growth, retailers need to do two things: retain their existing customers, at the same time as attracting new ones…Read More

Facebook vs. Orkut – Three Lessons for Marketers

Me:          Hey! Orkut is going away. You:         Oh, bummer! I didn't realize…Read More

Stop #3 in the Big Data Archipelago Journey: The Integration Isle

“If you build it, he will come.” – From the movie “Field of Dreams” “Build it and they will come” is a popular quote…Read More

Stop #2 in the Big Data Archipelago Journey: the Processing Isle

“I have travelled the length and breadth of this country and  talked with the best people, and I can assure you that data processing is a fad that…Read More

Stop #1 in the Big Data Archipelago Kourney: the Analytics Isle

“There are known knowns. These are things we know that we know. There are known unknowns.  That is to say, there are things that we know we don'…Read More

The Health Care Customer Emerges Amid Industry Upheaval

One interesting outcome of regulatory reform in health care is seeing the use of the word "customer" filter into the dialogue in the industry. Someday letters from health plans and…Read More

Tell a Financial Story when Measuring Customer Experience

In our fast changing, increasingly digital world, building a strong customer relationship is the lynchpin to building a great business. Digitally-savvy, hyper-connected customers are now harder to define, understand and…Read More

A Marketer’s Journey through the Big Data Archipelago

Come along with me on a journey through the Big Data Archipelago. It involves "visiting" a series of islands - an archipelago if you will - that each present…Read More

Could Marketing Optimization Improve your Golf Game?

As the best of the best golfers converge in Pinehurst, NC at the US Open Golf Tournament, it seems only natural to relate golfing to marketing optimization. I assure…Read More

Health Analytics Affects Every Industry

The health and life sciences industries affect all other industries on two levels – our employers and governments are heavily involved as influencers in payment systems, and as individuals we…Read More

Exploit Chaos to Compete Effectively

We live in a world where chaos is increasingly the norm. And human nature when faced with chaos normally triggers a protective reaction - it could be a retreat, "circling…Read More

The True Meaning of Customer Intimacy

Maybe you’re like me – you work with (or within) a lot of large companies with big marketing departments. Everyone is crazy for “customer intimacy,” but…Read More

Seeing Context Helps Internally and Externally

It’s hard to overstate the important of context. It provides clues when you are looking for answers, it provides texture and nuance to a story you might be…Read More

Marketers: Keep it Cool, Not Creepy

“We are living in the era of the connected customer - one in which normal customer behavior is to capture moments and share it in…Read More

Seeing Opportunity in the Internet of Things

There are many reasons for marketers to see opportunity in the Internet of Things, most especially because it entails the interconnection of objects and devices and the data that's…Read More

People Skills Realize the Innovative Power of Technology

It’s never been more important for marketing to speak the language of technology (IT) and for IT to speak the language of marketing. Why? Because technology is radically…Read More

Want to Snag Attention? Mention Cat Videos.

Pandora came as a package deal with my wife when we got married. People love to joke about "watching cat videos" as the epitome of wasting time. Or they…Read More

The Digitization of Everything – Its Impact on the CMO/CIO Relationship

We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the…Read More

The Digitization of Everything — Its Impact on Customer Experience

It’s 10:30 in the morning, and her Jawbone buzzes. Jane is notified that she’s been sitting too long, and her meeting is ending anyway. She rises up…Read More

The Digitization of Everything – Its Impact on the Buyer’s Journey and Marketing’s Role

For nearly a century, the buyer’s journey was relatively linear. Advertising messages distributed across a few mass media outlets were the primary method of spreading awareness. Purchase consideration…Read More

Universal Truths about Customer Experience

Recently, I attended a symposuim hosted by the Calvin Institute with my wife.  Some of the many sessions I attended focused on how to create an…Read More

Five Ways to Increase Fan Revenue with Marketing Analytics

Experiencing a major sporting event in person is a hard-to-describe experience for a fan. When your team is winning, a feeling of euphoria rolls through the stadium or arena. I…Read More

Is SoLoMo the New Loyalty Card?

“Truth be told, I wouldn’t mind seeing our loyalty card program go away, but we’re not there yet.” - A retail CEO I invite…Read More

Need to Solve a Big Data Marketing Problem? Visualize it.

Developments in advanced analytics, data visualization and processing power are opening new doors to solve big data marketing problems. Most notably, the time horizon on our…Read More

We’re Ready to do Big Data. Where do we Start?

A question often asked by marketers about big data is “Where do we start?” For newcomers and seasoned experts alike, there is no shortcut to…Read More

Customer Love - It’s All About the Connection

  Happy Valentine's Day! Today is the international day for celebrating love, or at least the day for love offerings. Naturally, I'm inspired to write about ways marketers…Read More

Winter Olympic Inspiration for Marketers

I have always loved watching the Olympic games for so many reasons. To begin with, the Opening Ceremonies with the pageantry of the parade of nations is unparalleled. For me,…Read More

How to Hire a Portfolio of Modern Marketing Assets

I have never liked referring to people as a “resource,” or as an “asset” in the impersonal sense. Even with people reporting in to me, doing…Read More

Why was your Marketing Campaign Successful?

Knowing if your campaign is successful and why is not as easy as it seems. Even in ideal conditions, there are plenty of factors beyond your control, such as competitive…Read More

Kicking Up Customer Loyalty at Major League Soccer

Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen…Read More

Video: 3 Keys to Getting Digital Marketing Right

The amazing digital world we live in provides consumers with information whenever, wherever and however they want it. It can be both dazzling and dizzying at the same time, so…Read More

2013 Marketing Round Up in Five Hot Topics

As 2013 comes to a close, it’s time to take stock of some of the topics that captured our attention this year in the context of five “hot…Read More

NCDM Panel: Analytics Talent is Elusive, but Essential in Marketing

The following post originally appeared on the DMA Advance blog, republished here with permission and gratitude. It was written by Stephanie Miller, VP at DMA and Chair of…Read More

The Impact of Negative Reviews on Purchase Decisions

The Castle may have the best views in Budapest, but how are the reviews? My colleague Kelly McGuire recently teamed with Associate Professor Breffni Noone at The Pennsylvania State University…Read More

Leveraging Analytics to Boost Engagement - Tamara Gruzbarg from GILT

  Tamara Gruzbarg, Senior Director of Customer Analytics & Research at Gilt, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including her…Read More

Do You Know Which of Your Customers Have the Most Clout?

It’s an interesting question, right? We all know our customers talk among themselves about our products and our brands. They do it in person, on the phone and…Read More

From Growing Pears to Growing Connections: Three Keys to Cultivating Customer Relationships at Harry & David

When you visit the Harry & David website, you immediately notice three things. One: You’re suddenly hungry for rosy-golden pears, chocolate truffles and Moose Munch®, the gourmet…Read More

Turning Book Lovers and Sports Fans into Brand Evangelists

Picture your "typical" sports fan - body paint, tailgating, banners on the car, and so on. You can easily imagine that person as a brand evangelist. Now think of someone…Read More

Why Marketing Should Speak Data - The Language of Business

Sir Terry Leahy is former CEO of global retail giant Tesco. Sir Terry Leahy speaks with the clarity and purpose of someone used to speaking the language of data. When…Read More

Being Customer Focused Really Works!

We as marketers always try to secure  the customer at the center of our universe.   We learned this basic truth from early years as marketers but…Read More

Strategy shift: How CMOs are Leading Data-driven Marketing (part 2)

As technology has changed the way people communicate, do business and generally lead their lives, CMOs have shifted their strategies to lead data-driven marketing in ways that maximize new opportunities…Read More

Strategy Shift: How CMOs are Leading Data-driven Marketing (part 1)

Technology has dramatically changed the way people communicate, do business and generally lead their lives. It’s increasingly online, and it’s increasingly mobile. In turn, those technologies…Read More

What’s an Acceptable Excuse for Sloppy Marketing?

I have a challenge for you - guess which of these three email offers below are what I consider "sloppy marketing." Base your decision on these demographics- the…Read More

Merging of the Minds - The Topic of Marketing Accountability

I recently had the pleasure of moderating a panel focusing on the top of Marketing Operations, which included Kim Collins of Gartner, Cedrick Shelly of State Farm Insurance,…Read More

Four Marketing Lessons from Microsoft’s Bing it On Campaign

The results of my test don't matter. Yes - those are actual recent searches of mine. Who doesn't love a side-by-side taste test?  You get to choose…Read More

Market like Walmart for Marketing Growth and Innovation

It’s very telling that every Walmart greeter has an inviting phrase emblazoned across the back:  “How may I help you?” That simple question and the…Read More

10 Tips to Avoid Talking at Your Audience

How do you feel when someone is talking at you? It's not quite the same as someone talking to you, is it? When someone talks to…Read More

Why Marketers Need Data Visualization

Have you ever tried to find something quickly in a book? Say it's a book you've never read before - how do you approach it? You look first…Read More

Why Marketers Should Care About Data Privacy

  The issue of data privacy has gotten a lot of attention lately, thanks in part to revelations by Edward Snowden and his kiss-and-tell with the press about…Read More

Effective Marketing Includes Digital Asset Management

When I think of digital assets, I become quickly overwhelmed. Just the volume of digital assets is mindboggling, without even accounting for how many individuals touch each digital asset before…Read More

Loyalty 360, SAS Present: USAA’s 5 Keys to Marketing Analytics Excellence

SAS to present a webinar that details how analytics at USAA drives a process that leads to profitable marketing excellence. Attendees will also learn how critical it is to establish…Read More

Five Tips to Align Your Marketing and Their IT

My wife often jokes about the early years of our marriage, when her perspective was "what's mine is mine and what's your's is mine."  And my…Read More

Measure to Manage, but Optimize to Manage Well

One of the most often repeated quotes in business is, "If you can't measure it, you can't manage it." It's attributed to the late management consultant…Read More

Want to be Leading Edge? Lead Your Edge.

So many companies today describe themselves as "leading edge," or they strive to achieve excellence or market leadership. And we all have our own ideas of companies that are leading…Read More

Real-time Marketing Can Mean Real, Long-term Loyalty

Customers crave consistent experiences that are personal, relevant, and timely.  And customers interact with brands through many channels that are always changing and evolving.  This means many moving…Read More

Loyalty360 and SAS Present: Improving Customer Experience and Loyalty through Real-time Marketing

SAS to present a webinar that explains how real-time marketing can be leveraged to both enhance the customer experience and meet business objectives, driving revenue. Real-time marketing is becoming more…Read More

Loyalty 360, SAS Present: USAA’s 5 Keys to Marketing Analytics Excellence

SAS to present a webinar that details how analytics at USAA drives a process that leads to profitable marketing excellence. Attendees will also learn how critical it is to establish…Read More

Maritz Loyalty Expands Investment in SAS Customer Intelligence

Maritz Loyalty Marketing has expanded its relationship with customer analytics firm SAS Canada to include Enterprise Miner – which streamlines the data mining process to create highly accurate predictive and…Read More

Maritz Loyalty Marketing Expands Use of SAS Customer Intelligence

SAS Canada, a leader in customer analytics, today announced that Maritz Loyalty Marketing has further solidified its relationship with SAS with additional investments in SAS analytics laying the foundation for…Read More

How Big Data Became So Big

THIS has been the crossover year for Big Data — as a concept, as a term and, yes, as a marketing tool. Big Data has sprung from the confines of…Read More

How Integrated Marketing Management (IMM) Drives Customer Loyalty

Simpler times where some of the biggest challenges in Loyalty Marketing consisted of worrying about clean name and address data or issuance of timely points balances are over.  Marketing…Read More

Foxwoods deals players winning hand with SAS(R)

North America's largest casino uses SAS Analytics to help marketers understand and satisfy guests Using SAS Analytics, Foxwoods(R) Resort Casino captures and analyzes both gaming and nongaming data…Read More

SAS Provides Ziggo with Analytics Software to Improve Customer Loyalty and Satisfaction

Ziggo, one of the largest providers of media and communications services in the Netherlands, has selected SAS(R) Real-Time Decision Manager to provide its contact center agents with relevant, real-time…Read More

The Carlson Rezidor Hotel Group and SAS sign partnership agreement

The Carlson Rezidor Hotel Group has announced a new partnership with SAS Credits. The Carlson Rezidor Hotel Group has announced it is now the exclusive hotel partner of SAS Credits,…Read More

Survey: Loyalty, Retention Programs Stress Customer Spend over Developing Brand Evangelists

Only 24 percent of companies rated loyalty and retention efforts "very effective" Facing the Challenges of Building Loyalty and Retention: The New Strategic Imperative, a new survey from SAS, a leader…Read More

SAS Campaign Management Helps Reliance Reach Profitable Customers

In India, telecommunications price wars beat down prices and flatten profit margins. Reliance Communications, India's largest private sector information and communications company, knew low prices and a state-of-the-art network…Read More

Strategic Global Partnership Between SAS And Expedia To Increase Customer Loyalty And Satisfaction Across Middle East Travel And Tourism Industry SAS Analytics To Help Expedia Reap Big Insights

Dubai , UAE - January 26, 2012: SAS Middle East, the leading provider of business analytics software and services in the Middle East region, has revealed that its strategic global partnership with Expedia,…Read More

SAS Achieves Double-Digit Growth, Rockets 12 Percent to Record $2.725 Billion

CARY, N.C.—SAS, the leader in business analytics software and services, achieved record global revenue of US$2.725 billion in 2011. SAS marked double-digit growth in its 36th profitable year as…Read More

Capturing Customer Value in a Multichannel World: Campaign Management White Paper

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Re-Envisioning Customer Value: A Paper from the Economist Intelligence Unit

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Redefining Customer Value: Corporate Strategies for the Social Web

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Technology That Grows Customer Value

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Channels don’t define consumers

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Predictive modeling helps focus retention marketing resources

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Loyalty 360, SAS to share insights, best practices for using business analytics to drive marketing initiatives

CINCINNATI, OH.  May 19, 2010—Loyalty 360 – The Loyalty Marketer’s Association today announced a new relationship with SAS, the leader in business analytics software and services.  SAS and…Read More

Build Loyalty with a Personalized Digital Experience

Download now to read this facinating take on a digital experience of loyalty!     Thanks to on-demand, on-the-go online resources, consumers are more informed and empowered than ever. They…Read More

Retail Loyalty and the Consumer

In today’s retail market, in order to achieve superior growth, retailers need to do two things: retain their existing customers, at the same time as attracting new ones…Read More

From Growing Pears to Growing Connections: Three Keys to Cultivating Customer Relationships at Harry & David

When you visit the Harry & David website, you immediately notice three things. One: You’re suddenly hungry for rosy-golden pears, chocolate truffles and Moose Munch®, the gourmet…Read More

Six Tips for Turning Big Data into Huge Insights

In a marketplace full of empowered consumers, people expect offers to be customized uniquely for them. Often, this simply comes down to an issue of time. Marketers that can weed…Read More

Vail Resorts Creates Epic Experiences with Customer Intelligence

A recent Forrester's Marketing Leadership Forum featured a discussion between Vail Resorts and WIREDon how innovations on RFID, social networking, campaign management and analytics have empowered fanatical brand…Read More

How to Turn Customer Insight into Profit with Marketing Analytics

In our data-driven world, marketers can't just put campaigns together based on hunches and hope for the best. Retail giant Staples knows this well. With more than 24 million active…Read More

Understanding Customer Engagement: The Opportunities & Challenges Marketers Face Today

Customer Engagement. It’s a phrase echoed by brands in their quest to attract and retain customers. Yet, in talking with marketers across myriad industries, we realized that…Read More

Facing the Challenges of Building Loyalty and Retention: The New Strategic Imperative

If the latest economic downturn has taught marketers anything, it’s that we need to keep our friends close and our customers closer . During a time of tight purse…Read More

Customer Loyalty Techniques For Business to Business Marketing Programs

Times have and continue to change for B2B marketers. Now, more than ever, drawing upon behavioral and statistical insight to deliver marketing value to the C-Suite of B2B…Read More

Competing On Customer Intelligence

Leveraging insight, interaction and continuous improvement to drive customer centricity Since the beginning, most marketing business models have been built around organizational structures, management and incentive plans, financial systems and…Read More

Whose Story Are You Telling?

Sometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day, a month, or even a year…Read More

Consumers Confirmed - Retail Loyalty is All About the Experience

It seems like every retailer nowadays has a loyalty program. From the local coffee house to “big box” national retailers to almost any online merchant, everyone has…Read More

Failing Fast…One Tiny Cookie at a Time

Back in 2007, the NY Times published an article about “The Google Way.” The premise behind the Google Way is to give engineers 20% of their time to spend on…Read More

Marketing Analytics for Attribution Modeling

Marketing attribution has been a hot topic for marketers as long as we’ve had marketing. Everybody talks about it, few really know how to do…Read More

A Cautionary Tale: Are You Clicking Your Privacy (or That of Others) Away?

The big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s yours going to be? It was 9:53 AM. Sarah…Read More

Let’s Chat About Quality on Twitter

A Twitter what? Chat? With @SASAnalytics and @IndustryWeek? About World Quality Day? How do I get in on this? #whatsatwitterchat #whydothis See how I did that? In 139 characters too. Yep,…Read More

We’re Traveling at the Speed of Cool to Creepy

Who would you give your personal information to: your state’s new toll road system, an amusement park, neither, or both? At a Forrester event earlier this year, …Read More

Big Data Privacy is About You, Me, Them, and Us

Today, we live in an always-on digital world. We work online. We socialize online. We shop online. We bank online. We support causes online. Not to mention, we drive on…Read More

The Magic Johnson Way to Marketing Success

Magic Johnson working the crowd. Earvin “Magic” Johnson  is very large in stature and even larger in personality. He is often remembered as a professional basketball…Read More

How Analytics Helps Avoid Customer Relationship Break-ups

You can always tell when a person is enjoying himself – the bright eyes, the smiling face and the hand gestures are unmistakable. Jim Foreman from Staples is an executive…Read More

Connecting the data dots keeps these companies alive

What do the following companies have in common: Google, Facebook, Twitter, LinkedIn, Orbitz, Airbnb, Angie’s List, Match.com, OpenTable, and Uber? Here’s what I came up…Read More

Does Your Loyalty Program do What It’s Supposed to?

Theoretically, loyalty programs are supposed to motivate customers to be loyal. But does it always turn out that way? Evidence is mounting that points to the fact that loyalty programs…Read More

Exploring How to Get in Sync with Mobile Customers

Customers on a Mobile Journey Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the…Read More

Want to predict your customer’s next move?

People are funny. They’re often fickle, choosy, demanding and impatient. At times, they’ll say one thing and then do another. So when they become customers, how…Read More

Dear Facebook, it’s not you. It’s us.

Dear Facebook, Last week, we reached our 7-year anniversary mark. Have we really been together that long?! Because, honestly, it feels like forever. I’m sorry we didn&rsquo…Read More

Leveraging analytics for mobile marketing

Recently, I was reading a conclusions paper created from an American Marketing Association webinar about mobile marketing featuring Brian Vellmure of Innovantage and John Balla of SAS. As I…Read More

If you think data security is IT’s responsibility, think again

What do Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant data breach in the last year. While these breaches have…Read More

Leading Marketing Excellence with Analytics

There is no shortage of technology buzzwords today - digitization, big data, the internet of things, mobile, social, cloud computing, and so on. For marketers, all these buzzwords can…Read More

The White House recently completed a study on big data privacy. Do you care?

“Big Brother?! Ha! I’m not afraid of what the government knows about me. I’m more afraid of the internet and what it will expose about…Read More

Digital Marketing - It’s Really About People.

We live in the age of big data - just about everything is evolving and the pace of technological change is accelerating. More and more parts of our lives…Read More

Who Owns the Data? Well, it’s Complicated.

I don’t know if Edward Snowden – the NSA contractor turned whistleblower currently living in exile - is a hero, traitor or a schmuck. What I do know…Read More

5 Hurdles Companies Face when Investing in Data-driven Marketing

In my role as a customer intelligence advisor, I have the privilege to work with a wide variety of organizations. From retailers to the banking sector, whether …Read More

60 Minutes Got it Wrong: Data Brokers Aren’t Evil

Have you heard of About the Data? It’s a website that lets consumers see what personal data’s been collected and is being used to drive…Read More

Seven Benefits from Using Marketing Analytics

"Give the lady what she wants" and "The customer is always right" are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered approach to doing business was…Read More

Five Ways to Drive Value Through Marketing in a Digital World

“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth.” - McKinsey …Read More

Introducing the Big Data MOPS Series

Big data – or whatever you prefer to call it – is a game changer for marketers and throughout the enterprise. And not to mince words: If you’re…Read More

Are you Craving Ice Cream? Blame the Humidity.

Knowing what your customers want and when they want it is valuable insight for any business. The key is to know how to find out. At Oberweis Dairy, one of…Read More

Déjà Vu: Why CEM is New Again

Déjà vu. For me, this term immediately conjures images of Bill Murray waking up in Punxsutawney, Pennsylvania on Groundhog Day – repeatedly.  In French, dé…Read More

Five Lessons from Effective Customer Loyalty Programs

Tags on keychain = loyalty? Maybe not. How many loyalty tags do you have on your keychain?  Five? Six? Ten? Would you say those tags make you more loyal, or…Read More

10 Best Practices for the Marketer’s Big Data Archipelago Journey

“Don’t cry because it’s over. Smile because it happened.” -Dr. Seuss About three months ago, I invited marketers to join me on a journey…Read More

How Blogging Helps Me as a Marketer

I started this blog over 4 years ago as a way to give our customers a dynamic source of useful information, and also to help connect the dots for…Read More

The Final Stop in the Big Data Archipelago Journey: The Strategy Isle

 “However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill Hurricane Sandy, one of the most destructive hurricanes to hit the eastern United…Read More

5 Tips to Personalize Digital Customer Experiences

At the online “flash sale” retailer Gilt, success comes from breaking through the clutter, and from ensuring that their offers matter in the grand scheme…Read More

Three Steps to Improve your Digital Marketing

Last weekend, I took my nine-year-old son to a batting cage to get ready for his upcoming baseball season. He's a natural athlete, but soccer has been his full-time…Read More

Stop #9 in the Big Data Archipelago Journey: the Investment Isle

“Data is a precious thing and will last longer than the systems themselves.” –Tim Berners-Lee, inventor of the World Wide Web Last year, the International Institute…Read More

Do These 5 Things to Improve your Marketing Data

Having just gotten three emails in the last month that begin with "Dear Andrea," I can't tell you enough how important the topic of data hygiene is…Read More

Stop #8 in the Big Data Archipelago Journey: the People Isle

 “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale, former Netscape…Read More

Leveraging the Internet of Everything to Create a Better Customer Experience

Photo credit: The Digital Future of Retail, Merchandising Matters. The other day I received a letter in the mail. What was in the letter left me feeling depressed. It left…Read More

3 Steps to Better Marketing Emails

As mentioned in a previous post about how we try not to annoy our customers, we really make sure we're not just going through the motions…Read More

Stop #7 in the Big Data Archipelago Journey: the Data Security Isle

“Human errors and systems glitches caused nearly two-thirds of data breaches globally in 2012.” - Ponemon Institute and Symantec Nothing has accelerated the proliferation and sharing of personal data…Read More

Stop #6 in the Big Data Archipelago Journey: the Data Governance Isle

 “Data that is loved tends to survive.” – Kurt Bollacker, data scientist Awhile back, I had the pleasure of traveling to five countries in Europe to participate…Read More

Stop #5 in the Big Data Archipelago Journey: the Location Isle

Never underestimate the bandwidth of a station wagon full of tapes hurtling down the highway.” – Andrew S. Tanenbaum There’s been a lot of buzz…Read More

Stop #4 in the Big Data Archipelago journey: the Open Source Adoption Isle

“One does not discover new lands without consenting to lose sight of the shore for a very long time.” - André Gide Ever heard of OpenOffice, Hadoop,…Read More

Facebook vs. Orkut – Three Lessons for Marketers

Me:          Hey! Orkut is going away. You:         Oh, bummer! I didn't realize…Read More

Stop #3 in the Big Data Archipelago Journey: The Integration Isle

“If you build it, he will come.” – From the movie “Field of Dreams” “Build it and they will come” is a popular quote…Read More

Stop #2 in the Big Data Archipelago Journey: the Processing Isle

“I have travelled the length and breadth of this country and  talked with the best people, and I can assure you that data processing is a fad that…Read More

Stop #1 in the Big Data Archipelago Kourney: the Analytics Isle

“There are known knowns. These are things we know that we know. There are known unknowns.  That is to say, there are things that we know we don'…Read More

The Health Care Customer Emerges Amid Industry Upheaval

One interesting outcome of regulatory reform in health care is seeing the use of the word "customer" filter into the dialogue in the industry. Someday letters from health plans and…Read More

Tell a Financial Story when Measuring Customer Experience

In our fast changing, increasingly digital world, building a strong customer relationship is the lynchpin to building a great business. Digitally-savvy, hyper-connected customers are now harder to define, understand and…Read More

A Marketer’s Journey through the Big Data Archipelago

Come along with me on a journey through the Big Data Archipelago. It involves "visiting" a series of islands - an archipelago if you will - that each present…Read More

Could Marketing Optimization Improve your Golf Game?

As the best of the best golfers converge in Pinehurst, NC at the US Open Golf Tournament, it seems only natural to relate golfing to marketing optimization. I assure…Read More

Health Analytics Affects Every Industry

The health and life sciences industries affect all other industries on two levels – our employers and governments are heavily involved as influencers in payment systems, and as individuals we…Read More

Exploit Chaos to Compete Effectively

We live in a world where chaos is increasingly the norm. And human nature when faced with chaos normally triggers a protective reaction - it could be a retreat, "circling…Read More

The True Meaning of Customer Intimacy

Maybe you’re like me – you work with (or within) a lot of large companies with big marketing departments. Everyone is crazy for “customer intimacy,” but…Read More

Seeing Context Helps Internally and Externally

It’s hard to overstate the important of context. It provides clues when you are looking for answers, it provides texture and nuance to a story you might be…Read More

Marketers: Keep it Cool, Not Creepy

“We are living in the era of the connected customer - one in which normal customer behavior is to capture moments and share it in…Read More

Seeing Opportunity in the Internet of Things

There are many reasons for marketers to see opportunity in the Internet of Things, most especially because it entails the interconnection of objects and devices and the data that's…Read More

People Skills Realize the Innovative Power of Technology

It’s never been more important for marketing to speak the language of technology (IT) and for IT to speak the language of marketing. Why? Because technology is radically…Read More

Want to Snag Attention? Mention Cat Videos.

Pandora came as a package deal with my wife when we got married. People love to joke about "watching cat videos" as the epitome of wasting time. Or they…Read More

The Digitization of Everything – Its Impact on the CMO/CIO Relationship

We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the…Read More

The Digitization of Everything — Its Impact on Customer Experience

It’s 10:30 in the morning, and her Jawbone buzzes. Jane is notified that she’s been sitting too long, and her meeting is ending anyway. She rises up…Read More

The Digitization of Everything – Its Impact on the Buyer’s Journey and Marketing’s Role

For nearly a century, the buyer’s journey was relatively linear. Advertising messages distributed across a few mass media outlets were the primary method of spreading awareness. Purchase consideration…Read More

Universal Truths about Customer Experience

Recently, I attended a symposuim hosted by the Calvin Institute with my wife.  Some of the many sessions I attended focused on how to create an…Read More

Five Ways to Increase Fan Revenue with Marketing Analytics

Experiencing a major sporting event in person is a hard-to-describe experience for a fan. When your team is winning, a feeling of euphoria rolls through the stadium or arena. I…Read More

Is SoLoMo the New Loyalty Card?

“Truth be told, I wouldn’t mind seeing our loyalty card program go away, but we’re not there yet.” - A retail CEO I invite…Read More

Need to Solve a Big Data Marketing Problem? Visualize it.

Developments in advanced analytics, data visualization and processing power are opening new doors to solve big data marketing problems. Most notably, the time horizon on our…Read More

We’re Ready to do Big Data. Where do we Start?

A question often asked by marketers about big data is “Where do we start?” For newcomers and seasoned experts alike, there is no shortcut to…Read More

Customer Love - It’s All About the Connection

  Happy Valentine's Day! Today is the international day for celebrating love, or at least the day for love offerings. Naturally, I'm inspired to write about ways marketers…Read More

Winter Olympic Inspiration for Marketers

I have always loved watching the Olympic games for so many reasons. To begin with, the Opening Ceremonies with the pageantry of the parade of nations is unparalleled. For me,…Read More

How to Hire a Portfolio of Modern Marketing Assets

I have never liked referring to people as a “resource,” or as an “asset” in the impersonal sense. Even with people reporting in to me, doing…Read More

Why was your Marketing Campaign Successful?

Knowing if your campaign is successful and why is not as easy as it seems. Even in ideal conditions, there are plenty of factors beyond your control, such as competitive…Read More

Kicking Up Customer Loyalty at Major League Soccer

Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen…Read More

Video: 3 Keys to Getting Digital Marketing Right

The amazing digital world we live in provides consumers with information whenever, wherever and however they want it. It can be both dazzling and dizzying at the same time, so…Read More

2013 Marketing Round Up in Five Hot Topics

As 2013 comes to a close, it’s time to take stock of some of the topics that captured our attention this year in the context of five “hot…Read More

NCDM Panel: Analytics Talent is Elusive, but Essential in Marketing

The following post originally appeared on the DMA Advance blog, republished here with permission and gratitude. It was written by Stephanie Miller, VP at DMA and Chair of…Read More

The Impact of Negative Reviews on Purchase Decisions

The Castle may have the best views in Budapest, but how are the reviews? My colleague Kelly McGuire recently teamed with Associate Professor Breffni Noone at The Pennsylvania State University…Read More

Do You Know Which of Your Customers Have the Most Clout?

It’s an interesting question, right? We all know our customers talk among themselves about our products and our brands. They do it in person, on the phone and…Read More

Turning Book Lovers and Sports Fans into Brand Evangelists

Picture your "typical" sports fan - body paint, tailgating, banners on the car, and so on. You can easily imagine that person as a brand evangelist. Now think of someone…Read More

Why Marketing Should Speak Data - The Language of Business

Sir Terry Leahy is former CEO of global retail giant Tesco. Sir Terry Leahy speaks with the clarity and purpose of someone used to speaking the language of data. When…Read More

Being Customer Focused Really Works!

We as marketers always try to secure  the customer at the center of our universe.   We learned this basic truth from early years as marketers but…Read More

Strategy shift: How CMOs are Leading Data-driven Marketing (part 2)

As technology has changed the way people communicate, do business and generally lead their lives, CMOs have shifted their strategies to lead data-driven marketing in ways that maximize new opportunities…Read More

Strategy Shift: How CMOs are Leading Data-driven Marketing (part 1)

Technology has dramatically changed the way people communicate, do business and generally lead their lives. It’s increasingly online, and it’s increasingly mobile. In turn, those technologies…Read More

What’s an Acceptable Excuse for Sloppy Marketing?

I have a challenge for you - guess which of these three email offers below are what I consider "sloppy marketing." Base your decision on these demographics- the…Read More

Merging of the Minds - The Topic of Marketing Accountability

I recently had the pleasure of moderating a panel focusing on the top of Marketing Operations, which included Kim Collins of Gartner, Cedrick Shelly of State Farm Insurance,…Read More

Four Marketing Lessons from Microsoft’s Bing it On Campaign

The results of my test don't matter. Yes - those are actual recent searches of mine. Who doesn't love a side-by-side taste test?  You get to choose…Read More

Market like Walmart for Marketing Growth and Innovation

It’s very telling that every Walmart greeter has an inviting phrase emblazoned across the back:  “How may I help you?” That simple question and the…Read More

10 Tips to Avoid Talking at Your Audience

How do you feel when someone is talking at you? It's not quite the same as someone talking to you, is it? When someone talks to…Read More

Why Marketers Need Data Visualization

Have you ever tried to find something quickly in a book? Say it's a book you've never read before - how do you approach it? You look first…Read More

Why Marketers Should Care About Data Privacy

  The issue of data privacy has gotten a lot of attention lately, thanks in part to revelations by Edward Snowden and his kiss-and-tell with the press about…Read More

Effective Marketing Includes Digital Asset Management

When I think of digital assets, I become quickly overwhelmed. Just the volume of digital assets is mindboggling, without even accounting for how many individuals touch each digital asset before…Read More

Five Tips to Align Your Marketing and Their IT

My wife often jokes about the early years of our marriage, when her perspective was "what's mine is mine and what's your's is mine."  And my…Read More

Measure to Manage, but Optimize to Manage Well

One of the most often repeated quotes in business is, "If you can't measure it, you can't manage it." It's attributed to the late management consultant…Read More

Want to be Leading Edge? Lead Your Edge.

So many companies today describe themselves as "leading edge," or they strive to achieve excellence or market leadership. And we all have our own ideas of companies that are leading…Read More

Let Customers Show You How to Improve Your Marketing

Marketing success in today's digital world requires a mix of art and science that involves both data-driven decision making and intuitive creativity to show how to improve…Read More

Everything’s Going Mobile – Including Your Wallet

With the rise of mobile devices, marketers have perhaps the most robust source of customer insight and consumer access that they’ve ever had. Handled properly, they will also…Read More

Where Do Devices Fit in Your Marketing Plan?

How are you factoring devices into your marketing plan and approaches? As I think about what I am trying to accomplish and how that might change in the coming year,…Read More

4 Steps to Formalize Your Social Monitoring and Response Program

Brands like Comcast, Dell, and Nike have made names for themselves on Twitter as customer service pros. Their responses to customer mentions in the social sphere are known for being…Read More

Marketers Can Take a Better Approach to Big Data

  In my quest to address the opportunity of big data for marketers, I've had a chance to collaborate recently with Tamara Dull, a colleague who's an expert…Read More

Boost Digital Marketing Returns With Marketing Optimization

According to the recent 2013 Marketing Performance Management Survey by Forrester, ITSMA and VisionEdge, marketers still have a long way to go. To be relevant to the business, marketers need to…Read More

How Marketing Operations Management Supports Strategic Alignment

Every once in a while I stop for a moment and consider just how radically different marketing is today compared with just 3 years ago. Looking no further than my desk,…Read More

Leveraging Analytics to Boost Engagement - Tamara Gruzbarg from GILT

  Tamara Gruzbarg, Senior Director of Customer Analytics & Research at Gilt, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including her…Read More

Meet the Speaker Series: John Bastone, Director of Customer Intelligence Product Marketing, SAS [PODCAST]

Through the Loyalty 360 Meet the Speaker series we invite you to get a sneak peek into the webinar From Growing Pears to Growing Customers: 3 Keys to Cultivating Customers at Harry…Read More

Customer Intelligence Forum Video Blog: John Bastone, Global Product Marketing Manager, SAS Institute

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with John Bastone,…Read More

2012 Keynote Presentation: Latest Findings in Loyalty Research: What Does it Mean for Marketers in 2012 - SAS

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Principal Marketing Strategist

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Senior Marketing Specialist

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Global Customer Intelligence Director

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Webinar

Analytics Differentiates Leading Customer Loyalty Programs

Analytics Differentiates Leading Customer Loyalty Programs

Webinar: Data Analytics/Loyalty Programs To be presented on December 2, 2014 1:00 PM EST  Customer loyalty programs provide companies with a formal, structured way to earn and retain business. But how…Read More

Webinar

Improving Customer Experience and Loyalty through Real-Time Marketing

Webinar: CEM / CRM Presented on September 16, 2014 at 1:00 PM EDT What drives customer loyalty? Consistently great customer experience, personalized products and services, value and convenience. Real-time marketing is a…Read More

Webinar

Building Loyalty with Digitally-savvy, Empowered Customers

Building Loyalty with Digitally-savvy, Empowered Customers

Webinars: Loyalty | Engagement | Customer Experience | Digital Marketing Presented on November 21, 2013 at 1pm ET Loyalty marketing is changing in light of today’s digitally unfettered and empowered customers. According…Read More

Webinar

USAA’s 5 Keys To Marketing Analytics Excellence

USAA’s 5 Keys To Marketing Analytics Excellence

Webinar: Data / Marketing / ROI / Best Practices Presented on September 19, 2013 at 1PM ET United Services Automobile Association (USAA), is a Fortune 500 company offering insurance, banking, investment and retirement products for current…Read More

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From Growing Pears to Growing Customers - 3 Keys to Cultivating Customers at Harry and David

From Growing Pears to Growing Customers - 3 Keys to Cultivating Customers at Harry and David

Webinar: Direct Marketing / Loyalty / B2B Presented on May 2, 2013 at 1PM ET. Harry and David is one of the nation’s oldest catalog mail order companies establishing its brand…Read More

Contact Information

Jim Hiepler-Hartwig
Customer Loyalty & Retention
919-531-9811