Companies

LoyaltyOne

LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to… Read More

LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program and a working partnership with Latin America's leading coalition program, dotz. LoyaltyOne is also the equity partner of Direxions, a loyalty pioneer headquartered in India and the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. LoyaltyOne is an Alliance Data company. For more information, visit www.loyalty.com.

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Locations

Main Location

438 University Avenue
Suite 600
Toronto, Ontario M5G 2L1

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Industry

Professional Services

Size

1,000 - 4,499 Employees

Responsiblity

B to B

Revenue

$500 Million +

Consulting

Our consultants help extend the bridge to true customer-centricity, identifying your most promising opportunities and collaborating on loyalty and CRM-based strategies to drive behavior, build engagement and ultimately design an end-to-end customer experience. • Opportunity identification/benchmarking • Readiness assessment/change management • Economic modeling/case building • Integrated solution design/implementation • Technology services (via Epsilon)

Our consultants help extend the bridge to true customer-centricity, identifying your most promising opportunities and collaborating on loyalty and CRM-based strategies to drive behavior, build engagement and ultimately design an end-to-end customer experience.

• Opportunity identification/benchmarking
• Readiness assessment/change management
• Economic modeling/case building
• Integrated solution design/implementation
• Technology services (via Epsilon)

Acquisition / Direct Marketing

Applying one-to-one marketing expertise honed through decades of high- impact work, our full-service agency has won international recognition by balancing sound strategy, deep insights, a mastery of logistics and highly differentiating creative. • Loyalty communications strategy • CRM-based direct marketing • Digital/mobile marketing • Retail program development • Creative services

Applying one-to-one marketing expertise honed through decades of high- impact work, our full-service agency has won international recognition by balancing sound strategy, deep insights, a mastery of logistics and highly differentiating creative.

• Loyalty communications strategy
• CRM-based direct marketing
• Digital/mobile marketing
• Retail program development
• Creative services

Analytics / Data Services

LoyaltyOne’s analytics experts drill deep into customer data, identifying unmet needs and new market opportunities. Combining rigorous research with sophisticated ideation tools, we find new ways of unlocking the value in your business. • Customer/shopper/member insights • Promotional analysis • Assortment and pricing analysis • Category/store planning • Market research/segmentation

LoyaltyOne’s analytics experts drill deep into customer data, identifying unmet needs and new market opportunities. Combining rigorous research with sophisticated ideation tools, we find new ways of unlocking the value in your business.

• Customer/shopper/member insights
• Promotional analysis
• Assortment and pricing analysis
• Category/store planning
• Market research/segmentation

Loyalty Platform

Our experts help design, optimize and launch custom loyalty programs – with the ultimate goal of capturing the data-driven insights that allow smarter business decisions and drive customer retention and growth. • Benchmarking/economic modeling • Program structure/design • Implementation planning • Operations management/diagnostics • Rewards fulfillment

Our experts help design, optimize and launch custom loyalty programs – with the ultimate goal of capturing the data-driven insights that allow smarter business decisions and drive customer retention and growth.

• Benchmarking/economic modeling
• Program structure/design
• Implementation planning
• Operations management/diagnostics
• Rewards fulfillment

Partnership / Coalition

We create powerful multi-partner solutions that deliver shared benefits, more comprehensive customer insights, constant innovation, accelerated and cost effective impact and proven, sustainable returns. •Looking to join an existing coalition? You can minimize your investment by tapping into a fully managed program with proven value – and gain richer, multi-partner insights to create more effective offers and communications. &bull… Read More

We create powerful multi-partner solutions that deliver shared benefits, more comprehensive customer insights, constant innovation, accelerated and cost effective impact and proven, sustainable returns.

•Looking to join an existing coalition? You can minimize your investment by tapping into a fully managed program with proven value – and gain richer, multi-partner insights to create more effective offers and communications.
•Considering a partnership in one of our new programs (need to make it clear we’re talking about our program)? We quantify the advantages (and any potential risks) of being a founding partner while also helping you gauge the comparative benefits of other partnership models.
•Thinking of adding partners to your proprietary program? We explore options for evolving your current program to a partnership model, helping you identify prospective partners and evaluate their potential impact, and then collaborating on development of the new platform.

Research

Customer Analytics & Research LoyaltyOne’s analytics experts drill deep into customer data, identifying unmet needs and new market opportunities. Combining rigorous research with sophisticated ideation tools, we find new ways of unlocking the value in your business. • Customer/shopper/member insights • Promotional analysis • Assortment and pricing analysis • Category/store planning • Market research/segmentation

Customer Analytics & Research

LoyaltyOne’s analytics experts drill deep into customer data, identifying unmet needs and new market opportunities. Combining rigorous research with sophisticated ideation tools, we find new ways of unlocking the value in your business.

• Customer/shopper/member insights
• Promotional analysis
• Assortment and pricing analysis
• Category/store planning
• Market research/segmentation

Initiatives

Loyalty Marketing 101 - COLLOQUY/DMA 2-day Workshop Join us for the Loyalty Marketing Fundamentals, where you'll discover what it takes to cultivate loyal customers, reduce attrition, and improve profitability in two information-packed days. With the help of expert COLLOQUY faculty, you'll be assigned to a team where you'll work a case study, utilizing your new knowledge. We guarantee you'll leave with the skills, tools, and techniques to develop an effective loyalty strategy that recognizes and rewards your best customers—whether you become a player in another program, launch your own proprietary program, or become a sponsor in a national coalition program, you'll have the knowledge to determine which strategy is right for you. For more information, please visit http://www.colloquy.com/event_view.asp?uid=280

COLLOQUY Loyalty Marketing Summit 2013 The Four Seasons Dallas, Texas 9/23/13 - 9/25/13 Heading into its 11th year for 2013, the COLLOQUY Loyalty Summit is the must attend event for senior executives leading customer centric companies. The COLLOQUY Loyalty Summit brings together inspirational speakers offering thought provoking ideas and valuable insights you can build on for your organization. This is an exclusive opportunity for you to network, stimulate ideas, and share insights with other key members within the loyalty industry. You will also have the chance to take part in celebrating the 2013 COLLOQUY Loyalty Awards, recognizing innovative loyalty strategies from companies worldwide.

CUTA Annual Conference 2013 St John's NL, Canada 6/1/13-6/5/13 Rewards on the bus go round and round: How loyalty rewards accelerated Metrobus ridership One empty bus seat not only translates to unrealized sales, it means one more car on the road. But in a deadline-driven highly-demanding culture, filling that seat takes more than an argument for cost savings and sustainability. And this got the St. John’s Transportation Commission thinking: what if your passengers were offered a little extra something in their pocket? In this presentation, representatives of St. John’s Metrobus and AIR MILES for Social Change will share a case study how loyalty rewards an increase ridership and consumer commitment. In this case, AIR MILES for Social Change offered reward miles in return for bus trips, helping St. John’s Metrobus increase ridership by 6 percent in six months. Takeaways: - Learn what communications encourage people to make healthier, greener choices - Best tactics for determining a reward mix that works - What the program revealed about consumer sentiment toward St. John’s Metrobus - What AIR MILES for Social Change and St. John’s Metrobus have planned for phase II

Square’s Data Sharing a Loyalty Lever for Mom and Pops

Square, the maker of portable transaction devices, is planning to provide its small business customers a service that can translate to a triangle of loyalty. The tech company, which produces…Read More

Loyal Customers: A Company’s Red-Blooded Dividends

The following blog item is an edited excerpt from my book, The Loyalty Leap. It is a business practice so long-standing it is practically a cliché. Companies fall all…Read More

Tossing Loyalty a Bone, or a Rolling Stone

Ask anyone to name the first concert he or she attended, and you will be in store for a lush tale, one complete with a well-planned wardrobe, the stage engineering,…Read More

Walmart Web Work Leaves Much In Store

Walmart created some buzz recently when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is Walmart’s cornerstone …Read More

Loyalty Limelight: My Lotto Rewards

The initiative: The Ohio Lottery’s My Lotto Rewards In a nutshell: The Ohio Lottery is celebrating its 40th anniversary with the launch of a loyalty program,…Read More

Chip Conley, Maslow and the Psychology of Loyalty Marketing

A number of weeks ago I had the opportunity to attend the World of Business Innovation summit in New York. The quality of speakers was outstanding, but there was one…Read More

July 23: Loyalty Links & Likes

1. 5 Tips to Increase Customer Loyalty in the Age of Social Media – Funnel Envy Social media may be one of the most effective mechanisms for increasing customer loyalty both…Read More

Kimpton Karma: Good Data Going Full Circle

When a person’s actions decide the fate of future existence, we call it Karma. When the sum of a company’s data is used to improve the…Read More

July 16: Loyalty Links & Likes

How Valuable Are Your Customers? – Harvard Business Review Not all customers are created equal. Figuring out which to focus on and invest in is critical if you want…Read More

Reaching the Relevance Goal Through Sports and the Second Screen

Moments after Germany scored its fourth goal in six minutes, I reached for my smart phone. I wanted to share that jaw-dropping World Cup experience with someone, and simply having…Read More

Following the Dollar to Employee Loyalty: Two Case Studies

The Harvard Business Review once put the value of lifetime customers into dollars: A loyal pizza eater’s lifetime revenue can be $8,000, while a Cadillac owner’s is…Read More

July 2: Loyalty Links & Likes

1. How Brands Can Build Love and Loyalty – Marketing Week UK Service, ease of doing business and the number of touchpoints involved can all combine to encourage people to…Read More

June 25: Loyalty Links & Likes

You Can’t Buy Customer Loyalty, You Need to Build It – Business 2 Community            Many companies think of loyalty as repeat sales,…Read More

L’Oreal App Holds Mirror to Consumer Insights

In beauty parlance, the digital app can be equated with the makeup brush – a discretionary tool, often soft on the edges, designed to deliver a desired effect. Add an…Read More

Alliance Data’s LoyaltyOne Business Announces Long-Term Consulting Agreement With Loblaw Companies Limited

Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that Precima, a consulting and analytics firm specializing in shopper…Read More

June 11: Loyalty Links & Likes

1. The Rising Cost of Not Opting Into Loyalty Shopping Programs – TIME In the future, every retail experience could be defined by whether you’re in or out…Read More

June 4: Loyalty Links & Likes

1. Customer Experience: Business Strategy or Technology? – Business 2 Community When executives embark on improving the customer experience it’s important to establish which aspect they are looking to…Read More

Loyalty Limelight: Golfantage

The initiative: Golfantage – mobile-based golf course rewards In a nutshell: Golfantage is taking a swing at B2B loyalty by capitalizing on a channel that is…Read More

May 28: Loyalty Links & Likes

1.  How Local Search Innovators Can Improve Customer Loyalty - Forbes More and more people are using websites and apps to book appointments or reservations, and they may be…Read More

Whole Foods’ Paycheck May Hinge on Prices

The recent announcement by Whole Foods to revise its earnings outlook has investors worried about the price of its stock. I think they should be paying more attention to the…Read More

May 21: Loyalty Links & Likes

1.  Dispelling the Myth about Customer Touchpoints –iMedia Connection  Creating an inventory of all of the touchpoints within the customer journey helps define a lot of moments, both…Read More

How Data Design Can Take the Pain Out of Purchases

Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure. Eyeglasses, automobiles and certain items of clothing are on the short…Read More

Wise Cracks: A Q&A with Andrea Coville, Author of ‘Relevance’

We often think communications that yield awareness and belief are successful, but author Andrea Coville believes differently. She contends that relevance occurs when those communications not only resonate, but also…Read More

May 14: Loyalty Links & Likes

1. Needling Challenge: Drawing Loyalty From Blood Donors – COLLOQUY Everyone bleeds yet less than 10% of the U.S. population donates blood each year. Here’s how blood donor…Read More

May 7: Loyalty Links & Likes

1. Localytics’ New Report Measures App Stickiness –Inside Mobile Apps Marketing and analytics company Localytics has released its first App Stickiness Index, measuring app engagement and loyalty values…Read More

April 30: Loyalty Links & Likes

1. 5 Points to Make Your Loyalty Rewards Pay – Troy Media For millions of Canadians, rewards points are a good as money in the bank. The fact that so many…Read More

Loyalty Limelight: Lancôme Elite Rewards

The initiative: Lancôme Elite Rewards In a nutshell: Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in…Read More

Getting Emotional in the Bustling Loyalty Space

If the history of loyalty marketing should teach us one thing, it is that ubiquity does not breed affinity. This lesson was amplified in a recent story in Entrepreneur,…Read More

April 16: Loyalty Links & Likes

1. How to Use Big Data, Gamification for Better Rewards Programs – BizReport Whether the business is a restaurant with a punch card or customers earn redeemable points based on…Read More

April 9: Loyalty Links & Likes

1.  Build Customer Loyalty With Rewards and Other Tactics That Motivate – Marketing Profs As the economy bounces back from the recession, private labels are holding on to their…Read More

A Boutique Approach to Loyalty, in Four Steps

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by…Read More

Great Time to Be a CMO, If You Are Among the 20 Percent

Influence can be a magnificent vehicle in the C-suite, but if you are a chief marketing officer, you better make sure that vehicle is well powered or you risk hindsight…Read More

March 26: Loyalty Links & Likes

1. Saying the “L Word” and Meaning It: How Marketers Can Improve their Loyalty Programs and Keep the Love Alive – Business 2 Community In today’s fast…Read More

March 19: Loyalty Links & Likes

1.  Why Bother Shopping to get Supermarket Gas Rewards if You’re Going There on Foot?- Greater Greater Washington Calling for grocery stores especially in urban…Read More

Amex EveryDay: A Question of Partners vs. Dilution

I remember the day I received my first American Express card as the day I had arrived. The card and its gladiator icon represented status, accomplishment and all of the…Read More

The Rise, and Rise, of the CDO

I once wrote that one of a business leader’s most valuable assets is also the least likely to be quantified. How does a chief accountant measure what inspires…Read More

March 5: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Grocery, Quick Service Chains Provide the Best Customer Experience - SmartBrief Food Learn why supermarkets and quick…Read More

February 26: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. How b.good Blends Loyalty With Love – Huffington Post A Boston-based restaurant chain lets customers give…Read More

Dental Rewards: A Toothsome Proposition in Loyalty

Say the word “dentist” and people are more apt to get sweaty palms than to applaud. But with some loyalty initiatives, they may be able to fill in…Read More

February 19: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. What to Do About a Disloyal Loyalty Program – The Huffington Post One traveler’s unfortunate…Read More

Frequent Buyers and Other Things that Go Bump in the Flight

Recent research shows that only 54 percent of frequent flyers are satisfied with their carrier’s loyalty program, and I have a firsthand hunch why – the frequentbuyers. I&rsquo…Read More

Loyalty Limelight: Vail Resorts’ Smart Passes Peak Engagement

The initiative: Vail Resorts’ RFID Passes In a nutshell: In 2007, Vail Resorts began embedding RFID chips into its passes so it could more quickly and easily check…Read More

February 5: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Making Loyalty Pay: Six Lessons from the Innovators – Forbes The commonalities between today’s successful…Read More

January 29: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Trend-Driven Resolutions for Retail Loyalty Marketers – Chief Marketer Seven resolutions addressing some key issues in loyalty…Read More

Seven Warning Signs that it is Time to Revamp Your Loyalty Program

Starbucks was 40 years old and one of the most recognized brands in the world when it decided to revamp its logo in 2011. Yet the successful coffee chain knew that a…Read More

January 22: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. From CPG Wish to In-Store Sales Delivery: Connecting with Consumers and Shoppers to Create Loyalty – Business 2…Read More

January 15: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Caribou Coffee Debuts New Loyalty Program –Nation’s Restaurant News The Minneapolis-based coffee chain has launched…Read More

January 8: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. American Airlines, US Airways Begin Integrating Benefit Programs – The Wall Street Journal The merger, which created…Read More

How to Create Mobile Apps Consumers Will Actually Use

By the time you finish reading this sentence, 10,000 apps will have been downloaded on mobile devices across the world. Of those, 7,000 will sit forgotten, collecting virtual dust. Companies can avoid…Read More

Resolving to be a Better Loyalty Marketer

Many people begin their new year resolving to be better to others. If you are a loyalty marketer, a good way to be better to others is with pragmatism, partnerships…Read More

From Dickens to Dickering: Winning Loyalty at a Bargain

The week before Christmas has long been a sweet spot for bargain seekers, but these days they are taking the deal making into their own hands, and merchants are playing…Read More

New Year’s Resolutions: Lose the Wait, Gain the Faith

Two of the most common New Year’s resolutions are to exercise more often and to be a better person to others. Well, if a recent forecast of 2014 trends…Read More

From Loyal to πιστός – Four Differences Between U.S. and European Loyalty Programs

My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples. I’ve had the opportunity recently to travel Europe as…Read More

December 4: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. This Brand Decided to Charge More on Black Friday, and People Loved It – Adweek Cards Against…Read More

November 27: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Celebrity Cruises Overhauls Loyalty Program – USA Today The cruise line has upgraded its program to cater…Read More

November 20: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Lancome’s Loyalty Program Provides a Foundation of Data – Direct Marketing News A Q&…Read More

The Four Doors to B2B Relevance

When it comes to reaching customers, the window of opportunity is often realized by traveling through several doors. When that customer is a B2B client, those doors can lead…Read More

November 13: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. How to Make Customer Loyalty Pay Off – American Banker Story shares tips for banks looking to…Read More

For Beloved Brands Like Ikea, Amazon, Simplicity is in the Details

You might not think umlauts, Big Macs and best sellers have a lot in common, but when it comes to brand perception they do. The commonality is simplicity, and many…Read More

November 6: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Seniors on the Go: United Devalues Miles – Chicago Tribune United Airlines has changed its redemption rates,…Read More

Alliance Data to Scale-Up Loyalty Presence in Europe and Asia via Acquiring a Majority Stake in European-based BrandLoyalty

Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has reached an agreement, subject to customary…Read More

Alliance Data Agrees To Acquire 60% Stake In BrandLoyalty

Alliance Data Systems Corp.,a provider of loyalty and marketing solutions, said Monday its LoyaltyOne business has agreed to acquire a 60% ownership stake in the Netherlands-based BrandLoyalty. As per the…Read More

Advertising of the Future: Using Data to Create Demand for the Actual Ad (Cats Optional)

If today’s advertisers have become experts at predicting what we want, then hopefully they are planning for their successors. The future of advertising could be three-dimensional, holographic and…Read More

October 30: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. ‘Til Death Do Us Part: Reward Points Don’t Live On – CNBC What do…Read More

Fighting the Switch Means Getting Personal

Decades ago, a major cigarette brand won a lot of attention with the tagline “I’d rather fight than switch.” Today, U.S. consumers are switching brands…Read More

October 23: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Orbitz Hopes Rewards Program is Ticket to Resurgence – Chicago Tribune The travel booking site has launched…Read More

Lowe’s App a Do-It-Yourself Tool for Loyalty

Call it a tool of engagement. The MyLowe’s smartphone app is making relationship-building a DIY project. And like many things DIY, this can be very advantageous. The app,…Read More

October 16: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. When Mouse Type Causes and Uproar: Four Steps to Preventing Disloyalty – COLLOQUY Why it’s…Read More

Putting a Fair Price on Customer Loyalty

It’s hard to put a price on customer loyalty, but thanks to technology and flexible pricing models, some marketers are trying. The trick is determining what’s…Read More

Brands Searching for Answers about What Customer-centricity Means to Them

Given the plethora of talk about customer-centricity in the loyalty industry, that term can mean many different things to different brands according to Dennis Armbruster, LoyaltyOne Consulting Managing Partner. &ldquo…Read More

Retail Today: Same Difference

See retail in any country across the world, and you realise that consumer challenges are local, even when they are global One recent story I read detailed the issues Indonesian…Read More

October 9: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. 2013′s 4 Biggest Loyalty Trends – PYMNTS.com The PYMNTS.com staff has put together…Read More

American Express: Turning the Corner Store into a National Movement

When I was a college student I ran a small business painting houses. It only lasted a couple of summers so it never required a line of credit or even…Read More

October 2: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Fascination, Football and Theater Take Front Row at Loyalty Summit – COLLOQUY Coverage from last week&rsquo…Read More

Transparency as a Service Requires Role of the Consumer

If “transparency as a service” is the new buzz term in marketing, we should remember there is such a thing as bad service. We all know the clich…Read More

September 25: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. 2013 COLLOQUY Awards Recognize Eight Companies Worldwide – COLLOQUY An overview of the winners featuring some of the…Read More

The Blurred Line to the Consumer’s Heart

As the plane leveled above the clouds and turned towards Dallas, I took note of how far I could see. This is an old habit. Marketers like to have a…Read More

September 18: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Loyalty to Your Bank Could Cost You Money – TIME Survey results indicate that customers may be…Read More

Protecting Privacy in a Smartphone World

By Bryan Pearson If you’ve traveled the streets of London lately, there is a chance that a trash bin tried to pick up your smartphone. I mean that…Read More

September 11: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. With Acquisition, Fandango Plans to Raise Curtain on Loyalty Program – COLLOQUY The online movie ticketer…Read More

September 4: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Loyalty Programs Make the Small Screen – COLLOQUY How some home entertainment companies are turning to loyalty…Read More

Turning a Frown Upside Down – How Negative WOM Can Help Your Brand

The old phrase goes, “there is no such thing as bad publicity.” Now research shows there may be no such thing as bad word of mouth. A July…Read More

August 28: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Nando’s Overhauls Loyalty Scheme to Take Marketing to the ‘Next Level’ – Marketing…Read More

Engagement Checked In with Aloft-y Idea

Aloft Hotels is well known for its communal atmosphere, its hip bars and its grab-and-go snacks. Now it will also be known for its loyalty card, which is offering grab-and-go…Read More

August 21: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. For Frequent Fliers, Airline Loyalty is Fleeting – USA Today Story shares results from a new survey…Read More

Netflix Uncovers Clue to Customer Preferences

Call it the case of the mysterious movie preferences. For the past several months, looking at my Netflix viewing options was like being confronted by a rogue Amazon recommendation engine.…Read More

August 14: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. A Plot Twist With Dividends – COLLOQUY How some of the world’s leading financial institutions…Read More

With Smartphone Geolocation and Trust, Local Beats Long Distance

Here is one place mom and pops may have an advantage over major corporations – mobile tracking. That is at least the case according to recent research that gauges how…Read More

August 7: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Dunkin’s Decision to Sweeten Loyalty Program Can Keep Company Competitive — COLLOQUY The donut and…Read More

Taking Loyalty Lessons to the Summit

If there were ever a reason to reconsider the effectiveness of your loyalty program, this is it: As an industry, our retention rate among customers is less than 50 percent. That…Read More

July: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Kellogg Cracks the Code on Loyalty — AdAge How Kellogg’s Family Rewards is tracking 2.5 billion…Read More

LoyaltyOne President: “This is the Renaissance of Marketing”

Customer information is the biggest gift marketers have ever received, according to LoyaltyOne President Bryan Pearson. "Big Data and small data, creating meaningful value, expanding data and segregating it really…Read More

Direct Marketing News: Relevancy Is the Cornerstone of B2B Loyalty

B2B marketers face unique challenges establishing connections with customers, who are often part of a team that collectively makes purchase decision. In a recent conversation with Direct Marketing…Read More

Penguin Initiative a Good Read on Loyalty

Only a person who loves books could appreciate a reward for reading that comes in the form of – you guessed it – more reading. But Penguin Group, the publishing…Read More

It’s a Good Time to be a CMO

LoyaltyOne President Bryan Pearson invoked Charles Dickens and the first two classic lines from “A Tale of Two Cities” – “It was the best of times, it…Read More

Book Targets B2B Loyalty

For Bryan Pearson, best-selling author and president of LoyaltyOne, his first book – The Loyalty Leap: Turning Customer Information into Customer Intimacy – allowed him to attend a promotional tour.…Read More

July 17: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. How Twitter Can Help Travel Companies Build Customer Loyalty — Business 2 Community The social media network is…Read More

Accelerating Loyalty with Data-Powered Conversations

The acronym “VRM” may make you think of a fast-moving, industry-accelerating concept, but when I read the meaning behind the term, the first word I thought of was …Read More

Leading Loyalty Executive To Reveal Hidden Steps to Forging Profitable Business-to-Business Relationships in eBook

The Loyalty Leap for B2B, by LoyaltyOne President Bryan Pearson Now Available for Download Bryan Pearson, bestselling author and an expert on how to use customer data to…Read More

Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. A Restaurant Built (and Rebuilt) With Customer Loyalty — Entrepreneur How Red Hook Lobster Pound keeps its…Read More

Alliance Data’s LoyaltyOne Business Announces Long-Term Consulting Agreement With Loblaw Companies Limited

Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that Precima, a consulting and analytics firm specializing in shopper…Read More

Alliance Data to Scale-Up Loyalty Presence in Europe and Asia via Acquiring a Majority Stake in European-based BrandLoyalty

Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has reached an agreement, subject to customary…Read More

Alliance Data Agrees To Acquire 60% Stake In BrandLoyalty

Alliance Data Systems Corp.,a provider of loyalty and marketing solutions, said Monday its LoyaltyOne business has agreed to acquire a 60% ownership stake in the Netherlands-based BrandLoyalty. As per the…Read More

Brands Searching for Answers about What Customer-centricity Means to Them

Given the plethora of talk about customer-centricity in the loyalty industry, that term can mean many different things to different brands according to Dennis Armbruster, LoyaltyOne Consulting Managing Partner. &ldquo…Read More

It’s a Good Time to be a CMO

LoyaltyOne President Bryan Pearson invoked Charles Dickens and the first two classic lines from “A Tale of Two Cities” – “It was the best of times, it…Read More

Book Targets B2B Loyalty

For Bryan Pearson, best-selling author and president of LoyaltyOne, his first book – The Loyalty Leap: Turning Customer Information into Customer Intimacy – allowed him to attend a promotional tour.…Read More

Loyalty 360 and LoyaltyOne Present: Loyalty Program Growth: For Better or Worse?

Two years ago, the average consumer participated in 18 loyalty programs with an astounding 2 billion loyalty program memberships in the U.S. according to the 2011 COLLOQUY CensusTalk white paper. Fast forward…Read More

Square’s Data Sharing a Loyalty Lever for Mom and Pops

Square, the maker of portable transaction devices, is planning to provide its small business customers a service that can translate to a triangle of loyalty. The tech company, which produces…Read More

Loyal Customers: A Company’s Red-Blooded Dividends

The following blog item is an edited excerpt from my book, The Loyalty Leap. It is a business practice so long-standing it is practically a cliché. Companies fall all…Read More

Tossing Loyalty a Bone, or a Rolling Stone

Ask anyone to name the first concert he or she attended, and you will be in store for a lush tale, one complete with a well-planned wardrobe, the stage engineering,…Read More

Walmart Web Work Leaves Much In Store

Walmart created some buzz recently when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is Walmart’s cornerstone …Read More

Loyalty Limelight: My Lotto Rewards

The initiative: The Ohio Lottery’s My Lotto Rewards In a nutshell: The Ohio Lottery is celebrating its 40th anniversary with the launch of a loyalty program,…Read More

Chip Conley, Maslow and the Psychology of Loyalty Marketing

A number of weeks ago I had the opportunity to attend the World of Business Innovation summit in New York. The quality of speakers was outstanding, but there was one…Read More

July 23: Loyalty Links & Likes

1. 5 Tips to Increase Customer Loyalty in the Age of Social Media – Funnel Envy Social media may be one of the most effective mechanisms for increasing customer loyalty both…Read More

Kimpton Karma: Good Data Going Full Circle

When a person’s actions decide the fate of future existence, we call it Karma. When the sum of a company’s data is used to improve the…Read More

July 16: Loyalty Links & Likes

How Valuable Are Your Customers? – Harvard Business Review Not all customers are created equal. Figuring out which to focus on and invest in is critical if you want…Read More

Reaching the Relevance Goal Through Sports and the Second Screen

Moments after Germany scored its fourth goal in six minutes, I reached for my smart phone. I wanted to share that jaw-dropping World Cup experience with someone, and simply having…Read More

Following the Dollar to Employee Loyalty: Two Case Studies

The Harvard Business Review once put the value of lifetime customers into dollars: A loyal pizza eater’s lifetime revenue can be $8,000, while a Cadillac owner’s is…Read More

July 2: Loyalty Links & Likes

1. How Brands Can Build Love and Loyalty – Marketing Week UK Service, ease of doing business and the number of touchpoints involved can all combine to encourage people to…Read More

June 25: Loyalty Links & Likes

You Can’t Buy Customer Loyalty, You Need to Build It – Business 2 Community            Many companies think of loyalty as repeat sales,…Read More

L’Oreal App Holds Mirror to Consumer Insights

In beauty parlance, the digital app can be equated with the makeup brush – a discretionary tool, often soft on the edges, designed to deliver a desired effect. Add an…Read More

June 11: Loyalty Links & Likes

1. The Rising Cost of Not Opting Into Loyalty Shopping Programs – TIME In the future, every retail experience could be defined by whether you’re in or out…Read More

June 4: Loyalty Links & Likes

1. Customer Experience: Business Strategy or Technology? – Business 2 Community When executives embark on improving the customer experience it’s important to establish which aspect they are looking to…Read More

Loyalty Limelight: Golfantage

The initiative: Golfantage – mobile-based golf course rewards In a nutshell: Golfantage is taking a swing at B2B loyalty by capitalizing on a channel that is…Read More

May 28: Loyalty Links & Likes

1.  How Local Search Innovators Can Improve Customer Loyalty - Forbes More and more people are using websites and apps to book appointments or reservations, and they may be…Read More

Whole Foods’ Paycheck May Hinge on Prices

The recent announcement by Whole Foods to revise its earnings outlook has investors worried about the price of its stock. I think they should be paying more attention to the…Read More

May 21: Loyalty Links & Likes

1.  Dispelling the Myth about Customer Touchpoints –iMedia Connection  Creating an inventory of all of the touchpoints within the customer journey helps define a lot of moments, both…Read More

How Data Design Can Take the Pain Out of Purchases

Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure. Eyeglasses, automobiles and certain items of clothing are on the short…Read More

Wise Cracks: A Q&A with Andrea Coville, Author of ‘Relevance’

We often think communications that yield awareness and belief are successful, but author Andrea Coville believes differently. She contends that relevance occurs when those communications not only resonate, but also…Read More

May 14: Loyalty Links & Likes

1. Needling Challenge: Drawing Loyalty From Blood Donors – COLLOQUY Everyone bleeds yet less than 10% of the U.S. population donates blood each year. Here’s how blood donor…Read More

May 7: Loyalty Links & Likes

1. Localytics’ New Report Measures App Stickiness –Inside Mobile Apps Marketing and analytics company Localytics has released its first App Stickiness Index, measuring app engagement and loyalty values…Read More

April 30: Loyalty Links & Likes

1. 5 Points to Make Your Loyalty Rewards Pay – Troy Media For millions of Canadians, rewards points are a good as money in the bank. The fact that so many…Read More

Loyalty Limelight: Lancôme Elite Rewards

The initiative: Lancôme Elite Rewards In a nutshell: Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in…Read More

Getting Emotional in the Bustling Loyalty Space

If the history of loyalty marketing should teach us one thing, it is that ubiquity does not breed affinity. This lesson was amplified in a recent story in Entrepreneur,…Read More

April 16: Loyalty Links & Likes

1. How to Use Big Data, Gamification for Better Rewards Programs – BizReport Whether the business is a restaurant with a punch card or customers earn redeemable points based on…Read More

April 9: Loyalty Links & Likes

1.  Build Customer Loyalty With Rewards and Other Tactics That Motivate – Marketing Profs As the economy bounces back from the recession, private labels are holding on to their…Read More

A Boutique Approach to Loyalty, in Four Steps

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by…Read More

Great Time to Be a CMO, If You Are Among the 20 Percent

Influence can be a magnificent vehicle in the C-suite, but if you are a chief marketing officer, you better make sure that vehicle is well powered or you risk hindsight…Read More

March 26: Loyalty Links & Likes

1. Saying the “L Word” and Meaning It: How Marketers Can Improve their Loyalty Programs and Keep the Love Alive – Business 2 Community In today’s fast…Read More

March 19: Loyalty Links & Likes

1.  Why Bother Shopping to get Supermarket Gas Rewards if You’re Going There on Foot?- Greater Greater Washington Calling for grocery stores especially in urban…Read More

Amex EveryDay: A Question of Partners vs. Dilution

I remember the day I received my first American Express card as the day I had arrived. The card and its gladiator icon represented status, accomplishment and all of the…Read More

The Rise, and Rise, of the CDO

I once wrote that one of a business leader’s most valuable assets is also the least likely to be quantified. How does a chief accountant measure what inspires…Read More

March 5: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Grocery, Quick Service Chains Provide the Best Customer Experience - SmartBrief Food Learn why supermarkets and quick…Read More

February 26: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. How b.good Blends Loyalty With Love – Huffington Post A Boston-based restaurant chain lets customers give…Read More

Dental Rewards: A Toothsome Proposition in Loyalty

Say the word “dentist” and people are more apt to get sweaty palms than to applaud. But with some loyalty initiatives, they may be able to fill in…Read More

February 19: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. What to Do About a Disloyal Loyalty Program – The Huffington Post One traveler’s unfortunate…Read More

Frequent Buyers and Other Things that Go Bump in the Flight

Recent research shows that only 54 percent of frequent flyers are satisfied with their carrier’s loyalty program, and I have a firsthand hunch why – the frequentbuyers. I&rsquo…Read More

Loyalty Limelight: Vail Resorts’ Smart Passes Peak Engagement

The initiative: Vail Resorts’ RFID Passes In a nutshell: In 2007, Vail Resorts began embedding RFID chips into its passes so it could more quickly and easily check…Read More

February 5: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Making Loyalty Pay: Six Lessons from the Innovators – Forbes The commonalities between today’s successful…Read More

January 29: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Trend-Driven Resolutions for Retail Loyalty Marketers – Chief Marketer Seven resolutions addressing some key issues in loyalty…Read More

Seven Warning Signs that it is Time to Revamp Your Loyalty Program

Starbucks was 40 years old and one of the most recognized brands in the world when it decided to revamp its logo in 2011. Yet the successful coffee chain knew that a…Read More

January 22: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. From CPG Wish to In-Store Sales Delivery: Connecting with Consumers and Shoppers to Create Loyalty – Business 2…Read More

January 15: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Caribou Coffee Debuts New Loyalty Program –Nation’s Restaurant News The Minneapolis-based coffee chain has launched…Read More

January 8: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. American Airlines, US Airways Begin Integrating Benefit Programs – The Wall Street Journal The merger, which created…Read More

How to Create Mobile Apps Consumers Will Actually Use

By the time you finish reading this sentence, 10,000 apps will have been downloaded on mobile devices across the world. Of those, 7,000 will sit forgotten, collecting virtual dust. Companies can avoid…Read More

Resolving to be a Better Loyalty Marketer

Many people begin their new year resolving to be better to others. If you are a loyalty marketer, a good way to be better to others is with pragmatism, partnerships…Read More

From Dickens to Dickering: Winning Loyalty at a Bargain

The week before Christmas has long been a sweet spot for bargain seekers, but these days they are taking the deal making into their own hands, and merchants are playing…Read More

New Year’s Resolutions: Lose the Wait, Gain the Faith

Two of the most common New Year’s resolutions are to exercise more often and to be a better person to others. Well, if a recent forecast of 2014 trends…Read More

From Loyal to πιστός – Four Differences Between U.S. and European Loyalty Programs

My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples. I’ve had the opportunity recently to travel Europe as…Read More

December 4: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. This Brand Decided to Charge More on Black Friday, and People Loved It – Adweek Cards Against…Read More

November 27: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Celebrity Cruises Overhauls Loyalty Program – USA Today The cruise line has upgraded its program to cater…Read More

November 20: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Lancome’s Loyalty Program Provides a Foundation of Data – Direct Marketing News A Q&…Read More

The Four Doors to B2B Relevance

When it comes to reaching customers, the window of opportunity is often realized by traveling through several doors. When that customer is a B2B client, those doors can lead…Read More

November 13: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. How to Make Customer Loyalty Pay Off – American Banker Story shares tips for banks looking to…Read More

For Beloved Brands Like Ikea, Amazon, Simplicity is in the Details

You might not think umlauts, Big Macs and best sellers have a lot in common, but when it comes to brand perception they do. The commonality is simplicity, and many…Read More

November 6: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Seniors on the Go: United Devalues Miles – Chicago Tribune United Airlines has changed its redemption rates,…Read More

Advertising of the Future: Using Data to Create Demand for the Actual Ad (Cats Optional)

If today’s advertisers have become experts at predicting what we want, then hopefully they are planning for their successors. The future of advertising could be three-dimensional, holographic and…Read More

October 30: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. ‘Til Death Do Us Part: Reward Points Don’t Live On – CNBC What do…Read More

Fighting the Switch Means Getting Personal

Decades ago, a major cigarette brand won a lot of attention with the tagline “I’d rather fight than switch.” Today, U.S. consumers are switching brands…Read More

October 23: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Orbitz Hopes Rewards Program is Ticket to Resurgence – Chicago Tribune The travel booking site has launched…Read More

Lowe’s App a Do-It-Yourself Tool for Loyalty

Call it a tool of engagement. The MyLowe’s smartphone app is making relationship-building a DIY project. And like many things DIY, this can be very advantageous. The app,…Read More

October 16: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. When Mouse Type Causes and Uproar: Four Steps to Preventing Disloyalty – COLLOQUY Why it’s…Read More

Putting a Fair Price on Customer Loyalty

It’s hard to put a price on customer loyalty, but thanks to technology and flexible pricing models, some marketers are trying. The trick is determining what’s…Read More

Retail Today: Same Difference

See retail in any country across the world, and you realise that consumer challenges are local, even when they are global One recent story I read detailed the issues Indonesian…Read More

October 9: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. 2013′s 4 Biggest Loyalty Trends – PYMNTS.com The PYMNTS.com staff has put together…Read More

American Express: Turning the Corner Store into a National Movement

When I was a college student I ran a small business painting houses. It only lasted a couple of summers so it never required a line of credit or even…Read More

October 2: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Fascination, Football and Theater Take Front Row at Loyalty Summit – COLLOQUY Coverage from last week&rsquo…Read More

Transparency as a Service Requires Role of the Consumer

If “transparency as a service” is the new buzz term in marketing, we should remember there is such a thing as bad service. We all know the clich…Read More

September 25: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. 2013 COLLOQUY Awards Recognize Eight Companies Worldwide – COLLOQUY An overview of the winners featuring some of the…Read More

The Blurred Line to the Consumer’s Heart

As the plane leveled above the clouds and turned towards Dallas, I took note of how far I could see. This is an old habit. Marketers like to have a…Read More

September 18: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Loyalty to Your Bank Could Cost You Money – TIME Survey results indicate that customers may be…Read More

Protecting Privacy in a Smartphone World

By Bryan Pearson If you’ve traveled the streets of London lately, there is a chance that a trash bin tried to pick up your smartphone. I mean that…Read More

September 11: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. With Acquisition, Fandango Plans to Raise Curtain on Loyalty Program – COLLOQUY The online movie ticketer…Read More

September 4: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Loyalty Programs Make the Small Screen – COLLOQUY How some home entertainment companies are turning to loyalty…Read More

Turning a Frown Upside Down – How Negative WOM Can Help Your Brand

The old phrase goes, “there is no such thing as bad publicity.” Now research shows there may be no such thing as bad word of mouth. A July…Read More

August 28: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Nando’s Overhauls Loyalty Scheme to Take Marketing to the ‘Next Level’ – Marketing…Read More

Engagement Checked In with Aloft-y Idea

Aloft Hotels is well known for its communal atmosphere, its hip bars and its grab-and-go snacks. Now it will also be known for its loyalty card, which is offering grab-and-go…Read More

August 21: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. For Frequent Fliers, Airline Loyalty is Fleeting – USA Today Story shares results from a new survey…Read More

Netflix Uncovers Clue to Customer Preferences

Call it the case of the mysterious movie preferences. For the past several months, looking at my Netflix viewing options was like being confronted by a rogue Amazon recommendation engine.…Read More

August 14: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. A Plot Twist With Dividends – COLLOQUY How some of the world’s leading financial institutions…Read More

With Smartphone Geolocation and Trust, Local Beats Long Distance

Here is one place mom and pops may have an advantage over major corporations – mobile tracking. That is at least the case according to recent research that gauges how…Read More

August 7: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Dunkin’s Decision to Sweeten Loyalty Program Can Keep Company Competitive — COLLOQUY The donut and…Read More

Taking Loyalty Lessons to the Summit

If there were ever a reason to reconsider the effectiveness of your loyalty program, this is it: As an industry, our retention rate among customers is less than 50 percent. That…Read More

July: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Kellogg Cracks the Code on Loyalty — AdAge How Kellogg’s Family Rewards is tracking 2.5 billion…Read More

LoyaltyOne President: “This is the Renaissance of Marketing”

Customer information is the biggest gift marketers have ever received, according to LoyaltyOne President Bryan Pearson. "Big Data and small data, creating meaningful value, expanding data and segregating it really…Read More

Direct Marketing News: Relevancy Is the Cornerstone of B2B Loyalty

B2B marketers face unique challenges establishing connections with customers, who are often part of a team that collectively makes purchase decision. In a recent conversation with Direct Marketing…Read More

Penguin Initiative a Good Read on Loyalty

Only a person who loves books could appreciate a reward for reading that comes in the form of – you guessed it – more reading. But Penguin Group, the publishing…Read More

July 17: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. How Twitter Can Help Travel Companies Build Customer Loyalty — Business 2 Community The social media network is…Read More

Accelerating Loyalty with Data-Powered Conversations

The acronym “VRM” may make you think of a fast-moving, industry-accelerating concept, but when I read the meaning behind the term, the first word I thought of was …Read More

Leading Loyalty Executive To Reveal Hidden Steps to Forging Profitable Business-to-Business Relationships in eBook

The Loyalty Leap for B2B, by LoyaltyOne President Bryan Pearson Now Available for Download Bryan Pearson, bestselling author and an expert on how to use customer data to…Read More

Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. A Restaurant Built (and Rebuilt) With Customer Loyalty — Entrepreneur How Red Hook Lobster Pound keeps its…Read More

The Four Rs of B2B Loyalty—Putting Emotional Engagement in Motion

When I was in college, I studied science and spent many hours working in labs. The experiments I conducted were full of calculations of one form or another, so formulas…Read More

June 27: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. Read Books, Earn Points: A Publisher Unveils a Rewards Program — TIME The Penguin Group (my book publisher)…Read More

Albertsons Exits Loyalty, Slips on Data Opportunity

One of the occupational hazards of operating a loyalty program based on providing preferential pricing is that at some point you end up giving the preferred pricing to everyone. That…Read More

New Study Shows Enterprise Loyalty Delivers More Bang for Buck

You don’t have to be an Einstein to understand what is important to your target customer, but understanding the relativity between the customer’s experience and long-term…Read More

Loyalty 360: Ctrl Alt Delete: Q&A with Social Media Expert Mitch Joel

When the loyalty expert sits down with the social media guru, everything we thought we knew about digital engagement is rebooted. Bryan Pearson, CEO of global loyalty marketing firm LoyaltyOne,…Read More

June 20: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week. 1. From Kroger to PSK Supermarkets, Retailers Big and Small Are Acing Loyalty Game — Supermarket News The…Read More

Webinar Preview: Presented by LoyaltyOne

In 2011, the average consumer was a member of 18 programs with an astounding 2-billion loyalty program memberships in the United States according to the 2011 COLLOQUY CensusTalk white paper. Two years later,…Read More

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On-Demand Webinars

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Global Loyalty Strategy – One Size Does Not Fit All

Global Loyalty Strategy – One Size Does Not Fit All

Webinar: Loyalty | Marketing | Strategy | Engagement Recently, COLLOQUY undertook a global study of loyalty program evolution searching for new and innovative loyalty program models. What we found was surprising: there is…Read More

Webinar

Loyalty Program Growth: For Better or Worse?

Loyalty Program Growth: For Better or Worse?

Webinar: Loyalty Programs, Customer Engagement Presented on May 30, 2013 at 1PM ET. In 2011, the average consumer was a member of 18 programs with an astounding 2-billion loyalty program memberships in the United…Read More

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