Companies

Gold Mobile

Gold Mobile is a leading digital commerce solutions provider with a high performance transaction and CRM system. Its flagship Software as a Service (Cloud) platform enables real-time two-way consumer engagement, commerce and loyalty rewards. For more information, visit: Gold-mobile.com

Gold Mobile is a leading digital commerce solutions provider with a high performance transaction and CRM system. Its flagship Software as a Service (Cloud) platform enables real-time two-way consumer engagement, commerce and loyalty rewards. For more information, visit: Gold-mobile.com

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Locations

Main Location

77 Brant Ave
Suite 210
Clark, New Jersey 07066

8484674560

Visit Website


,

Industry

Technology

Industries Served

C-Store / Grocery, Consumer Packaged Goods, Education, Financial Services / Banking, Healthcare, Insurance, Media, Pharmaceuticals, Restaurants / QSR, Retail, Sports / Entertainment, Transportation / Automotive, Travel / Hospitality

Size

1 - 49 Employees

Responsiblity

B to B

Loyalty Platform

Rewards

Mobile

Platform

Acquisition / Direct Marketing

Near Field Communication

The Gold Mobile "GoMo Tap & Go" NFC solution marries the very latest in mobile engagement with Near Field Communication activation. Utilizing a NFC kiosk, users can activate content, interact with mobile promotions and content and even transact. With this kiosk its unimaginably easy to deliver a coupon, promote a product, capture customer feedback, deliver loyalty incentives, or drive ordering … Read More

The Gold Mobile "GoMo Tap & Go" NFC solution marries the very latest in mobile engagement with Near Field Communication activation. Utilizing a NFC kiosk, users can activate content, interact with mobile promotions and content and even transact. With this kiosk its unimaginably easy to deliver a coupon, promote a product, capture customer feedback, deliver loyalty incentives, or drive ordering & transactions. Customers simply register, then tie their phone to an NFC chip or card to start interacting. 

Fully compliant with international industry standards. Includes comprehensive reporting & analytics. Customers initiate all interactions by simply "touching" their mobile device or NFC device to the kiosk. Industry standard encyrption protocols ensure secure communications between phones and the kiosk. 

For more information or to schedule a demonstration, send an email to seeademo@gold-mobile.com

Coupon

Gold Mobile offers a wide variety of mobile coupon solutions from everyday SMS (text message) coupons to offers that can be posted directly to a loyalty card. The Gold Mobile GoMo Campaign product contains an SMS coupon module that allows clients to create text message coupon campaigns with flexible expiration dates, anti-fraud capabilities, email alerts, automatic code generation or POS… Read More

Gold Mobile offers a wide variety of mobile coupon solutions from everyday SMS (text message) coupons to offers that can be posted directly to a loyalty card.

The Gold Mobile GoMo Campaign product contains an SMS coupon module that allows clients to create text message coupon campaigns with flexible expiration dates, anti-fraud capabilities, email alerts, automatic code generation or POS code integration. 

Additional coupon capabilities include mobile web coupons and posting an offer directly to a store loyalty card.

For more information, or to schedule a demonstration send an email to seeademo@gold-mobile.com

Customer Lifecycle Optimization Launches: New Joint Offering Maximizes Marketing Effectiveness

Underline Communications, a leader in customer experience-based relationship marketing, and Gold Mobile, an innovator of technologies that enable and enhance in-the-moment customer engagement, are introducing a joint offering designed…Read More

The Success of Loyalty Programs [Infographic]

Did you know that 76% of people are more likely to shop at a retailer that offers a loyalty program? Consumers are a fickle bunch and switch brands for a variety…Read More

Suggested Reading: How to Improve Your Mobile E-commerce Site’s Traffic

In this day and age, where there are more mobile phones than people, it’s not enough to be mobile savvy. As Abhishek Agarwal mentions in his article, your…Read More

21st Century Patient Engagement: From Data to Action

While healthcare plans and providers scramble to align themselves with the requirements of the Affordable Care Act (ACA), many are seeking to leverage their investments into strategic health information technology …Read More

Suggested Reading: 10 Articles on Mobile Ordering and Payments

This week we take a look at mobile ordering. The 10 short articles below are from just the last two weeks. While a number of the bigger QSR’s are…Read More

Suggested Reading: 7 Unbelievable Mobile Marketing Success Stories

While I was at the Loyalty Expo presented by Loyalty 360 this past week I noticed one resounding theme. Companies that deal in healthcare, retail, consumer products, hospitality, food services, and…Read More

Suggested Reading: Goldman: There Will Be as Much Mobile Commerce in 2018 as E-Commerce in 2013

In this week’s suggested reading the numbers really add up. Last week, Goldman Sachs released their 7-year analysis on where M-commerce will be in 2018, documenting the hundreds of…Read More

Suggested Reading: MWC 2014: Show Wrapup – Top 5 News Stories

This week’s suggestion is a light and quick look at the top 5 stories from this year’s Mobile World Congress presented by Mobile World Live TV. As…Read More

Suggested Reading: How is health IT improving approaches to patient engagement?

Last week I mentioned that mobile is everything. I pointed out that if you have a retail establishment or a restaurant offering transactions, mobile was not an “if…Read More

Suggested Reading: Mobile Is The Future Of Everything

Mobile is the future of everything and the future of everything is mobile. Can I be any clearer than that? Also it’s not about the technology; it&rsquo…Read More

Suggested Reading: Hedge Fund Trends: Mobile Commerce Retailing

According to new data from Michael Zimmerman’s hedge fund Prentice Capital, one-third of online shoppers now only use their mobile devices when shopping. With mCommerce sales trending, developing…Read More

Engaging Patients vs. Patient Engagement

Patient engagement today is often being used as a technology initiative, whether it be through a CRM or an integrated marketing campaign using traditional and digital means, or even with…Read More

The Future of Event Planning: Mobilizing the Experience of Your Event Attendees

Planning a successful event does not just hinge on which caterer you choose or picking the best venue. It’s also the overall experience you provide, when all these…Read More

Suggested Reading: Seizing the Mobility Moment

This week’s suggested reading provides insight on the power of engaging with your customers wherever they are. It also reiterates the reality that consumers are mobile and they…Read More

The Mobile Engagement Challenge: Understanding and Engaging Your Audience

In an increasingly tech savvy world, mobile engagement is a crucial part of how you communicate will current and potential customers. When it comes to mobile engagement it’s…Read More

Suggested Reading: 8 Ways to Convert Your Mobile Visitors into Customers

In the last couple of years, mobile has emerged as an integral part of most everyone’s marketing plan and a larger number of marketers have finally adopted it…Read More

Suggested Reading: 50 Amazing Facts About Mobile Marketing

Happy 2014! This week’s suggested reading is an informative snap shot of 50 amazing facts about mobile. Everyone knows the classic line from the Kevin Costner movie, Field of Dreams.…Read More

Suggested Reading: Mobile Commerce Blasts Off

Happy (early) New Year! I have one question for you. Are you ready? Are you ready for the shift in how people purchase? Over the last year I have pointed…Read More

Suggested Reading: How Mobile Customer Engagement is Powering Hospitality

This week, with the Super Bowl around the corner and spring & summer preparations soon to start, our suggested reading focuses on hospitality and mobile. In other words, how the…Read More

Going Mobile: Baby Steps

According to Webcertain, as of August 2013 close to 20% of global internet traffic comes from mobile devices. More importantly, the percentage of mobile traffic has been more than doubling every year…Read More

Suggested Reading: The Mobile Phone in Everyday Life

About three years ago I came to a company that was known for their expertise in lifestyle engagement. Over the years I have been able to gain a keen understanding…Read More

Suggested Reading: E-commerce To M-commerce: Millenials, Mobile And Holiday Shopping

The old adage “numbers don’t lie” remains true as shown in this week’s suggested reading. 2 and 2 always equal 4, there is no what if,…Read More

Suggested Reading: Mobile Commerce Trends & Data

They say pictures are worth a thousand words. Below I’ve painted, using a chart or two, where mobile commerce is and where it is going. This week&rsquo…Read More

Gold Mobile Introduces GoMo Market as a Mobile Ordering Solution for Food Service Programs

Gold Mobile, a global cloud-based provider of a mobile commerce platform which incorporates ordering, payment, and loyalty, has today announced the launch of its new platform, GoMo Market™. GoMo…Read More

How to Turn Social Feedback & Communities into Customers and Increased Spend

The founders of a mobile technology company, a destination marketing firm, and an auto mall walk into a conference. No, it’s not the beginning of a joke; it…Read More

Suggested Reading: How Mobile Technology Is Changing the Way We Dine Out

When it comes to doing business, regardless of what sector you’re in, the rules are always evolving. Advancements in technology can make these changes even more jarring. The…Read More

Suggested Reading: Top 5 Reasons the Future of Healthcare Will Be Mobile

This week we take a look at the power of mobile in the healthcare industry. “Top 5 Reasons the Future of Healthcare Will Be Mobile” discusses the…Read More

The Epiphany of Else: Driving Innovation Through Explorative Inquiry

Questions Inspire New Thinking The single most efficient way to trigger innovative thinking is by simply asking a question.  These are questions that you can ask of others, or …Read More

Suggested Reading: How Mobile is Changing the Game for Publishers

This week’s article is an insightful look at how mobile is changing the game of publishing. As a “mobile” company, we have been beating the drum…Read More

Patient Engagement in Healthcare: Stewards of the Brand Promise

Helping the Helpers Traditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used powerful statements…Read More

Five Reasons Smart Watches are Poised to Revolutionize Mobile Payments

From Gizmodo to the Verge, smart watches are 2013’s most discussed “new” technology (As long as you forget Microsoft’s SPOT Watches). Apple, Samsung, Google, LG,…Read More

Suggested Reading: Marketing: The 4 Moments of Truth

In the beginning, mobile engagement was all about that zero moment. The key was to understand how human behavior related to technology in-the-moment. Once you were able to master this…Read More

Suggested Reading: Creating a Winning Mobile Wallet Experience

This article was written by Gary Pollack As we have established ad nauseam, including a mobile strategy in your mobile business plan is not an if, but a …Read More

The 7 Reasons to Innovate Your Business Model with Mobile

This article was written by Charlie Garland Want to improve your business results?  One of the best ways to do so is by innovating your business model.  While…Read More

Suggested Reading: Mobile Engagement Providers Will Be A New $32.4 Billion Market By 2018

By Gary Pollack With 15.2% of North American web traffic coming from mobile phones[1], companies can no longer defer creating their mobile engagement strategy. For many consumers, a bad mobile site…Read More

Suggested Reading: Mobile Solutions: 13 Key Mobile Statistics to Know for 2013

As access to mobile technology increases, more and more people are using their mobile devices to search for information, to transact, and to socially interact. According to Search Engine Watch,…Read More

PART 3: The Dot Com Disclosures Go Mobile: Mobile Sites & Transactions

Mobile devices have integrated themselves into our lives. On average, Americans spend 58 minutes on their smartphones each day; that’s 14.7 weeks over the course of a year. It&rsquo…Read More

Mobile Marketing Campaign Success at Chipotle

As a professional dedicated to providing lifestyle engagements, I have found that there are a few steadfast secrets that can put companies on the road to success. When technology changes…Read More

Suggested Reading: Time Spent Shopping Shifts From PC To Mobile

People are moving to their phones to shop. Let me say that again. People are moving to their phones to shop! Should I repeat that in case anyone missed it? …Read More

The New Patient Engagement Model: Changing – and Improving – the Way We Do Business

Change is Coming to Traditional Business Models, Whether We Like it or Not Accelerating changes in the global economy are creating extreme pressures on business leaders to respond with improved…Read More

Mobile App or Mobile Web: A Beginner’s Guide

With Apple boasting of over 50 billion downloaded apps[1] and Starbucks processing over 10% of their U.S. transactions[2] through their mobile apps, it should come as no surprise that…Read More

Suggested Reading: The Most Important Mobile Payment Infographic. Ever.

Pictures tend to speak much louder than words. This week’s suggested reading, an infographic by Mobile Payments Today, discusses the growing influence of mobile payments. The message here…Read More

Suggested Reading: Mobile Reaches 15 Percent Of Purchases, iPad Dominates

As web-enabled phones become more prominent, consumers are using them to do more and more, including mobile ordering and payments. Based on their own records, Ayden, a payments processing company,…Read More

Mobile Web and Mobile Apps: 7 Must Know Mobile Marketing Terms

While writing a blog comparing and contrasting the differences between, mobile websites and mobile apps, I came across the realization that many terms used in regards to either, are often…Read More

Top Five Tips for Mobilizing Your Website

The importance of having a mobile website has skyrocketed in recent years due to the prevalence of users browsing the web with smartphones and tablets. According to a study by…Read More

Suggested Reading: The Coming Branded-Currency Revolution

With coupons, loyalty points, and gift cards making up more than $165 billion in purchasing power, it’s only natural for companies to want to digitize these tools to take…Read More

Gold Mobile and SRV Technologies Develop a Strategic Partnership and Recruit Former Owner Scott Vogt to Head the Custom Solutions Division

Representatives from Gold Mobile, a global cloud-based provider of a mobile ordering, payment, and loyalty platform, and SRV Technologies, a software applications firm devoted to building custom end-to-end…Read More

The Case for Customer Engagement

Disruption is a popular term these days, especially in regards to business model innovation. Thanks to profound advances in both technology and the strategic insights to optimally exploit it, conventional…Read More

Suggested Viewing: MITX Mobile Summit – Winning the Battle for Mobile Shelf Space

This week’s recommendation is a video from mobile expert R.J. Taylor, discussing how brands should align their efforts to command a more mobile consumer mindshare.  As…Read More

Suggested Reading: Mobile:True Friend or Invulnerable Foe?

In this week’s suggested reading by Bryan Meszaros, he asks whether mobile is a “true friend or [an] invulnerable foe.” The answer is that it can…Read More

Increasing Patient Adherence through Concierge Care Methodology

When it comes to engagement the plethora of devices and services available can only go so far. It is the human aspect, that 1:1 connection, which allows companies and consumers to…Read More

PART 1: Clear and Conspicuous Advertizing for a Mobile World

This past March the Federal Trade Commission released a new version of the “.com Disclosures: How to Make Effective Disclosures in the Digital Age” regarding advertising and…Read More

Strategies for Driving App ROI

Read More

Suggested Readings: Updated FTC Guidelines: What They Mean for Marketers

Okay you knew you need a mobile website, and you were sold on allowing your web developer or a non-mobile provider to build a small version for your cell phone,…Read More

Trust and Credibility Keys to Loyalty

ORLANDO – What makes you loyal? During his Wednesday workshop session -- “Turning Likes into Buys: How to Convert Your Digital Community Into Paying & Loyal Customers” –…Read More

Suggested Readings: Small Businesses Chase Mobile Customers

In life as in business, there are a few no-brainer concepts that make dollars and sense (Pun intended). Taking the mobile plunge is no longer just a marketing ploy it…Read More

Workshop Sessions, Opening of Exhibit Hall Highlight Loyalty Expo Day 1

ORLANDO – The 6th annual Loyalty Expo kicked off on Wednesday with four interesting workshop sessions, the opening of the Exhibit Hall, and hundreds of conference tote bags packed with…Read More

Future of Mobile? In the Moment Engagement

ORLANDO – Bob Gold, CEO of Gold Mobile, related a recent experience to Loyalty 360 regarding a visit to a “semi- fast food restaurant.” “They wanted me to…Read More

Top 5 Predictions for Mobile Payments in 2013

How the years fly by! In the mobile and payment industries, a month is a year in “normal” earth time. So based on this rapid and ever changing…Read More

GoMo Goes Global with First Inter-Country Mobile Wallet

Read More

Turning Likes into Buys: How to Convert Your digital Community Into Customers

The current “holy grail” every marketer is after is truly determining ROI on social media efforts. How much can you really tell about sales with “likes”…Read More

Mobile Social Purchases & Rewards: Demystified

Wow! I just chaired a meeting of mobile industry executives and even they are confused about the new emerging payments landscape. So, I can only imagine how you can be…Read More

Suggested Readings: 5 Reasons to Pay Attention to Mobile Marketing

This week I have five articles for you. We all know appending mobile to your existing brand strategies is simply no longer an “if” but a “when…Read More

Creating Employee Buy-in for Social Media Marketing

Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of…Read More

Loyalty 360 – The Loyalty Marketer’s Association Announces New Loyalty Today Thought Leaders

Epsilon and Gold Mobile contribute to the thought leadership in Loyalty 360's Loyalty Today blog community. Loyalty 360, The Loyalty Marketer’s Association is pleased to announce Epsilon and Gold…Read More

Suggested Readings: Why mobile is key to Retail’s future

I’m back with thoughts on the 0 moment. I’ve discussed it in the past-and how you can use the 0 moment to capture the 1.3 trillion estimated dollars that…Read More

Digital to Human Persuasion: Brand Social Monetization

The Principles of Community Behavior and Motivation are fairly well understood and transcend many cultures and continents. Most humans have a need and desire to “belong”…to…Read More

EZ Referral Launches First Integrated Social-Mobile-Prepaid Card Rewards System for Auto Industry

Read More

Digital to Human Persuasion: Social Monetization

Read More

Workshop: In-the-Moment Lifestyle Engagement: Attendees Create and Experience Mobile & Social Engagement, Payments and Rewards

Read More

Is Your Brand’s Mobile Wallet Empty?

Demystifying the Use of a Mobile Loyalty Wallet and NFC TOP Mistakes and Strategies for Deployment Today Authors: Bob Gold and Jeff Fraser Presenters of a Loyalty Expo Workshop on…Read More

Workshop: In-the-Moment Lifestyle Engagement Attendees Create and Experience Mobile & Social Engagement, Payments and Rewards

Read More

Canteen: A Mobile Case Study

Read More

Gold Mobile Introduces GoMo Market as a Mobile Ordering Solution for Food Service Programs

Gold Mobile, a global cloud-based provider of a mobile commerce platform which incorporates ordering, payment, and loyalty, has today announced the launch of its new platform, GoMo Market™. GoMo…Read More

Gold Mobile and SRV Technologies Develop a Strategic Partnership and Recruit Former Owner Scott Vogt to Head the Custom Solutions Division

Representatives from Gold Mobile, a global cloud-based provider of a mobile ordering, payment, and loyalty platform, and SRV Technologies, a software applications firm devoted to building custom end-to-end…Read More

Trust and Credibility Keys to Loyalty

ORLANDO – What makes you loyal? During his Wednesday workshop session -- “Turning Likes into Buys: How to Convert Your Digital Community Into Paying & Loyal Customers” –…Read More

Workshop Sessions, Opening of Exhibit Hall Highlight Loyalty Expo Day 1

ORLANDO – The 6th annual Loyalty Expo kicked off on Wednesday with four interesting workshop sessions, the opening of the Exhibit Hall, and hundreds of conference tote bags packed with…Read More

Future of Mobile? In the Moment Engagement

ORLANDO – Bob Gold, CEO of Gold Mobile, related a recent experience to Loyalty 360 regarding a visit to a “semi- fast food restaurant.” “They wanted me to…Read More

GoMo Goes Global with First Inter-Country Mobile Wallet

Read More

Loyalty 360 – The Loyalty Marketer’s Association Announces New Loyalty Today Thought Leaders

Epsilon and Gold Mobile contribute to the thought leadership in Loyalty 360's Loyalty Today blog community. Loyalty 360, The Loyalty Marketer’s Association is pleased to announce Epsilon and Gold…Read More

EZ Referral Launches First Integrated Social-Mobile-Prepaid Card Rewards System for Auto Industry

Read More

Canteen: A Mobile Case Study

Read More

Customer Lifecycle Optimization Launches: New Joint Offering Maximizes Marketing Effectiveness

Underline Communications, a leader in customer experience-based relationship marketing, and Gold Mobile, an innovator of technologies that enable and enhance in-the-moment customer engagement, are introducing a joint offering designed…Read More

The Success of Loyalty Programs [Infographic]

Did you know that 76% of people are more likely to shop at a retailer that offers a loyalty program? Consumers are a fickle bunch and switch brands for a variety…Read More

Suggested Reading: How to Improve Your Mobile E-commerce Site’s Traffic

In this day and age, where there are more mobile phones than people, it’s not enough to be mobile savvy. As Abhishek Agarwal mentions in his article, your…Read More

21st Century Patient Engagement: From Data to Action

While healthcare plans and providers scramble to align themselves with the requirements of the Affordable Care Act (ACA), many are seeking to leverage their investments into strategic health information technology …Read More

Suggested Reading: 10 Articles on Mobile Ordering and Payments

This week we take a look at mobile ordering. The 10 short articles below are from just the last two weeks. While a number of the bigger QSR’s are…Read More

Suggested Reading: 7 Unbelievable Mobile Marketing Success Stories

While I was at the Loyalty Expo presented by Loyalty 360 this past week I noticed one resounding theme. Companies that deal in healthcare, retail, consumer products, hospitality, food services, and…Read More

Suggested Reading: Goldman: There Will Be as Much Mobile Commerce in 2018 as E-Commerce in 2013

In this week’s suggested reading the numbers really add up. Last week, Goldman Sachs released their 7-year analysis on where M-commerce will be in 2018, documenting the hundreds of…Read More

Suggested Reading: MWC 2014: Show Wrapup – Top 5 News Stories

This week’s suggestion is a light and quick look at the top 5 stories from this year’s Mobile World Congress presented by Mobile World Live TV. As…Read More

Suggested Reading: How is health IT improving approaches to patient engagement?

Last week I mentioned that mobile is everything. I pointed out that if you have a retail establishment or a restaurant offering transactions, mobile was not an “if…Read More

Suggested Reading: Mobile Is The Future Of Everything

Mobile is the future of everything and the future of everything is mobile. Can I be any clearer than that? Also it’s not about the technology; it&rsquo…Read More

Suggested Reading: Hedge Fund Trends: Mobile Commerce Retailing

According to new data from Michael Zimmerman’s hedge fund Prentice Capital, one-third of online shoppers now only use their mobile devices when shopping. With mCommerce sales trending, developing…Read More

Engaging Patients vs. Patient Engagement

Patient engagement today is often being used as a technology initiative, whether it be through a CRM or an integrated marketing campaign using traditional and digital means, or even with…Read More

The Future of Event Planning: Mobilizing the Experience of Your Event Attendees

Planning a successful event does not just hinge on which caterer you choose or picking the best venue. It’s also the overall experience you provide, when all these…Read More

Suggested Reading: Seizing the Mobility Moment

This week’s suggested reading provides insight on the power of engaging with your customers wherever they are. It also reiterates the reality that consumers are mobile and they…Read More

The Mobile Engagement Challenge: Understanding and Engaging Your Audience

In an increasingly tech savvy world, mobile engagement is a crucial part of how you communicate will current and potential customers. When it comes to mobile engagement it’s…Read More

Suggested Reading: 8 Ways to Convert Your Mobile Visitors into Customers

In the last couple of years, mobile has emerged as an integral part of most everyone’s marketing plan and a larger number of marketers have finally adopted it…Read More

Suggested Reading: 50 Amazing Facts About Mobile Marketing

Happy 2014! This week’s suggested reading is an informative snap shot of 50 amazing facts about mobile. Everyone knows the classic line from the Kevin Costner movie, Field of Dreams.…Read More

Suggested Reading: Mobile Commerce Blasts Off

Happy (early) New Year! I have one question for you. Are you ready? Are you ready for the shift in how people purchase? Over the last year I have pointed…Read More

Suggested Reading: How Mobile Customer Engagement is Powering Hospitality

This week, with the Super Bowl around the corner and spring & summer preparations soon to start, our suggested reading focuses on hospitality and mobile. In other words, how the…Read More

Going Mobile: Baby Steps

According to Webcertain, as of August 2013 close to 20% of global internet traffic comes from mobile devices. More importantly, the percentage of mobile traffic has been more than doubling every year…Read More

Suggested Reading: The Mobile Phone in Everyday Life

About three years ago I came to a company that was known for their expertise in lifestyle engagement. Over the years I have been able to gain a keen understanding…Read More

Suggested Reading: E-commerce To M-commerce: Millenials, Mobile And Holiday Shopping

The old adage “numbers don’t lie” remains true as shown in this week’s suggested reading. 2 and 2 always equal 4, there is no what if,…Read More

Suggested Reading: Mobile Commerce Trends & Data

They say pictures are worth a thousand words. Below I’ve painted, using a chart or two, where mobile commerce is and where it is going. This week&rsquo…Read More

Suggested Reading: How Mobile Technology Is Changing the Way We Dine Out

When it comes to doing business, regardless of what sector you’re in, the rules are always evolving. Advancements in technology can make these changes even more jarring. The…Read More

Suggested Reading: Top 5 Reasons the Future of Healthcare Will Be Mobile

This week we take a look at the power of mobile in the healthcare industry. “Top 5 Reasons the Future of Healthcare Will Be Mobile” discusses the…Read More

The Epiphany of Else: Driving Innovation Through Explorative Inquiry

Questions Inspire New Thinking The single most efficient way to trigger innovative thinking is by simply asking a question.  These are questions that you can ask of others, or …Read More

Suggested Reading: How Mobile is Changing the Game for Publishers

This week’s article is an insightful look at how mobile is changing the game of publishing. As a “mobile” company, we have been beating the drum…Read More

Patient Engagement in Healthcare: Stewards of the Brand Promise

Helping the Helpers Traditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used powerful statements…Read More

Five Reasons Smart Watches are Poised to Revolutionize Mobile Payments

From Gizmodo to the Verge, smart watches are 2013’s most discussed “new” technology (As long as you forget Microsoft’s SPOT Watches). Apple, Samsung, Google, LG,…Read More

Suggested Reading: Marketing: The 4 Moments of Truth

In the beginning, mobile engagement was all about that zero moment. The key was to understand how human behavior related to technology in-the-moment. Once you were able to master this…Read More

Suggested Reading: Creating a Winning Mobile Wallet Experience

This article was written by Gary Pollack As we have established ad nauseam, including a mobile strategy in your mobile business plan is not an if, but a …Read More

The 7 Reasons to Innovate Your Business Model with Mobile

This article was written by Charlie Garland Want to improve your business results?  One of the best ways to do so is by innovating your business model.  While…Read More

Suggested Reading: Mobile Engagement Providers Will Be A New $32.4 Billion Market By 2018

By Gary Pollack With 15.2% of North American web traffic coming from mobile phones[1], companies can no longer defer creating their mobile engagement strategy. For many consumers, a bad mobile site…Read More

Suggested Reading: Mobile Solutions: 13 Key Mobile Statistics to Know for 2013

As access to mobile technology increases, more and more people are using their mobile devices to search for information, to transact, and to socially interact. According to Search Engine Watch,…Read More

PART 3: The Dot Com Disclosures Go Mobile: Mobile Sites & Transactions

Mobile devices have integrated themselves into our lives. On average, Americans spend 58 minutes on their smartphones each day; that’s 14.7 weeks over the course of a year. It&rsquo…Read More

Mobile Marketing Campaign Success at Chipotle

As a professional dedicated to providing lifestyle engagements, I have found that there are a few steadfast secrets that can put companies on the road to success. When technology changes…Read More

Suggested Reading: Time Spent Shopping Shifts From PC To Mobile

People are moving to their phones to shop. Let me say that again. People are moving to their phones to shop! Should I repeat that in case anyone missed it? …Read More

The New Patient Engagement Model: Changing – and Improving – the Way We Do Business

Change is Coming to Traditional Business Models, Whether We Like it or Not Accelerating changes in the global economy are creating extreme pressures on business leaders to respond with improved…Read More

Mobile App or Mobile Web: A Beginner’s Guide

With Apple boasting of over 50 billion downloaded apps[1] and Starbucks processing over 10% of their U.S. transactions[2] through their mobile apps, it should come as no surprise that…Read More

Suggested Reading: The Most Important Mobile Payment Infographic. Ever.

Pictures tend to speak much louder than words. This week’s suggested reading, an infographic by Mobile Payments Today, discusses the growing influence of mobile payments. The message here…Read More

Suggested Reading: Mobile Reaches 15 Percent Of Purchases, iPad Dominates

As web-enabled phones become more prominent, consumers are using them to do more and more, including mobile ordering and payments. Based on their own records, Ayden, a payments processing company,…Read More

Mobile Web and Mobile Apps: 7 Must Know Mobile Marketing Terms

While writing a blog comparing and contrasting the differences between, mobile websites and mobile apps, I came across the realization that many terms used in regards to either, are often…Read More

Top Five Tips for Mobilizing Your Website

The importance of having a mobile website has skyrocketed in recent years due to the prevalence of users browsing the web with smartphones and tablets. According to a study by…Read More

Suggested Reading: The Coming Branded-Currency Revolution

With coupons, loyalty points, and gift cards making up more than $165 billion in purchasing power, it’s only natural for companies to want to digitize these tools to take…Read More

The Case for Customer Engagement

Disruption is a popular term these days, especially in regards to business model innovation. Thanks to profound advances in both technology and the strategic insights to optimally exploit it, conventional…Read More

Suggested Viewing: MITX Mobile Summit – Winning the Battle for Mobile Shelf Space

This week’s recommendation is a video from mobile expert R.J. Taylor, discussing how brands should align their efforts to command a more mobile consumer mindshare.  As…Read More

Suggested Reading: Mobile:True Friend or Invulnerable Foe?

In this week’s suggested reading by Bryan Meszaros, he asks whether mobile is a “true friend or [an] invulnerable foe.” The answer is that it can…Read More

Increasing Patient Adherence through Concierge Care Methodology

When it comes to engagement the plethora of devices and services available can only go so far. It is the human aspect, that 1:1 connection, which allows companies and consumers to…Read More

PART 1: Clear and Conspicuous Advertizing for a Mobile World

This past March the Federal Trade Commission released a new version of the “.com Disclosures: How to Make Effective Disclosures in the Digital Age” regarding advertising and…Read More

Suggested Readings: Updated FTC Guidelines: What They Mean for Marketers

Okay you knew you need a mobile website, and you were sold on allowing your web developer or a non-mobile provider to build a small version for your cell phone,…Read More

Suggested Readings: Small Businesses Chase Mobile Customers

In life as in business, there are a few no-brainer concepts that make dollars and sense (Pun intended). Taking the mobile plunge is no longer just a marketing ploy it…Read More

Top 5 Predictions for Mobile Payments in 2013

How the years fly by! In the mobile and payment industries, a month is a year in “normal” earth time. So based on this rapid and ever changing…Read More

Mobile Social Purchases & Rewards: Demystified

Wow! I just chaired a meeting of mobile industry executives and even they are confused about the new emerging payments landscape. So, I can only imagine how you can be…Read More

Suggested Readings: 5 Reasons to Pay Attention to Mobile Marketing

This week I have five articles for you. We all know appending mobile to your existing brand strategies is simply no longer an “if” but a “when…Read More

Creating Employee Buy-in for Social Media Marketing

Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of…Read More

Suggested Readings: Why mobile is key to Retail’s future

I’m back with thoughts on the 0 moment. I’ve discussed it in the past-and how you can use the 0 moment to capture the 1.3 trillion estimated dollars that…Read More

Digital to Human Persuasion: Brand Social Monetization

The Principles of Community Behavior and Motivation are fairly well understood and transcend many cultures and continents. Most humans have a need and desire to “belong”…to…Read More

Is Your Brand’s Mobile Wallet Empty?

Demystifying the Use of a Mobile Loyalty Wallet and NFC TOP Mistakes and Strategies for Deployment Today Authors: Bob Gold and Jeff Fraser Presenters of a Loyalty Expo Workshop on…Read More

How to Turn Social Feedback & Communities into Customers and Increased Spend

The founders of a mobile technology company, a destination marketing firm, and an auto mall walk into a conference. No, it’s not the beginning of a joke; it…Read More

Turning Likes into Buys: How to Convert Your digital Community Into Customers

The current “holy grail” every marketer is after is truly determining ROI on social media efforts. How much can you really tell about sales with “likes”…Read More

Workshop: In-the-Moment Lifestyle Engagement: Attendees Create and Experience Mobile & Social Engagement, Payments and Rewards

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Workshop: In-the-Moment Lifestyle Engagement Attendees Create and Experience Mobile & Social Engagement, Payments and Rewards

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Jason Howie

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Marketing & Communications Assistant

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Jason A. Howie
Manager, Marketing and Sales Support
8484674560