Article of Interest: Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs

This article was featured in “This Week in Loyalty”, Loyalty 360‘s weekly e-newsletter. Social networking isn’t new—it is a concept that has existed for centuries.  What is new is that the influence of a consumer’s social network has been recently amplified by the digital organization of our existing social touch-points through social media tools such [...]

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