Please enter your username or the email address associated with the account so we can help you reset your password.
YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Brand interest in customer loyalty continues to be on the rise; however, traditional customer loyalty programs no longer wield the marketing influence they once did. Today, many brands are shifting their focus to the “next” generation...Read More
The future of B2C marketing will be a human-centered, experience-based model. As we continue our migration towards an experience economy, companies must compete on how well they understand their customers. This will require...Read More
The customer loyalty landscape is undergoing a profound transformation, marked by unprecedented opportunity but also uncertainty — brought on by changing customer preferences, an array of new, disparate technologies, limited internal...Read More
Ready to transform your business? Dive into the secrets of customer loyalty with our exclusive eBook. Gain insights into winning strategies that skyrocket acquisition, build meaningful connections, and retain members for the long haul. Don't...Read More
Our strategy and data experts dusted off their crystal balls (which is to say, they mined decades of combined insights and innovative thinking) to collect and analyze the top five trends you should consider this year. From the wow factor to...Read More
Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet. This year’s report includes more data for age generations, as well as new insights...Read More
Explore Talon.One's comprehensive guide to seven winning loyalty strategies that are set to dominate in 2024. From gamification to zero-party data approaches, we’ve collected a diverse set of tactics that are applicable across industries...Read More
The backdrop of loyalty is changing, fast. What was working for your loyalty programs three years ago – maybe even one year ago – might not be working anymore. According to Forrester Research, 41% of companies with revenue of $1B or...Read More
In a market saturated with loyalty programs, CMOs grapple with questions like, ‘How do we measure true customer loyalty?’ and ‘Can we quantify the emotional connection customers feel?’ The Brierley Loyalty Quotient (BLQ...Read More
Have you spotted any interesting changes in the c-store ecosystem? We have, and we’re ready to share some trends and insights to help you maintain your competitive edge. The latest version of “Tracking Convenience Report: From the...Read More
March 18,2024
March 11,2024
March 06,2024