[Podcast] Loyalty Management Series: Bridging the Gap Between B2B and B2C

With the holiday spirit upon us, there is more emphasis on consumer behaviors and drivers. However, as we look towards 2016, I find myself thinking about the fact that at the end of each day, aren’t we are all just human?  By this, I mean that we’re all driven by the same emotional connection and engagement both for personal consumption, and with the brands with which we do business professionally...Read....

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The Loyalty PULSE pulse
What is the most important way you differentiate your loyalty program from your competitors? The poll is closed.
Unique rewards
 
23%
Ease of rewards use/redemption
 
9%
Multiple technology touchpoints
 
46%
Program flexibility
 
4%
Exceptional customer service
 
15%