Ace Hardware, which comprises 4,800 locally-owned hardware stores around the world, wants to extend its Ace Rewards loyalty program to the brand’s retail grocery locations. This initiative is driven by a partnership with ProLogic Retail Services, a leader in third-party loyalty marketing solutions.
“We are pleased to add this capability to the Ace Rewards program in Ace Hardware retail grocery stores,” said Rick Williams, Vice President of IT. “ProLogic’s long history in the grocery industry and deep expertise in grocery POS systems makes them a great collaborator for Ace Hardware in this market. Using ProLogic technology, we can now offer a wide range of discounts and promotions delivered in the grocery checkout lane.”
Through the collaboration, Ace Rewards members will earn the benefits and discounts of the hardware retailer while shopping at partnered grocery locations.
The chain makes use of both “store-within-a-store” configurations and adjacent stores fronts with grocers. These partnerships provide one-stop shopping experience for shoppers who are looking to purchase both groceries and hardware.
“ProLogic is delighted to team up with Ace Hardware to bring this capability to their grocery retailers,” said Ross Ely, president and CEO of ProLogic Retail Services. “Enabling promotions and discounts on Ace Hardware products at the grocery checkout benefits both consumers and grocery retailers.”
Ubiquity is a key differentiating factor for retail loyalty programs. By offering customers multiple locations at which to earn points, the value proposition inherently becomes more appealing.
By extending the program to grocery, Ace has effectively incorporated an entirely new customer base from which it’s now able to draw insight.
Ace Hardware has been in business for over 90 years, and has been recognized by J.D. Power as “Highest in Customer Satisfaction among Home Improvement Retail Stores” an amazing nine years straight. The company boosts a presence in about 60 countries, and has distribution centers in global locations including Shanghai, Panama City, and Dubai.